Peru

Peru

General Information

  • Population 33m
  • Population 15 + 24.9m
  • Online Population 19.8m
  • Area 1,285,216 km2
  • Currency PEN
  • GDP 203.8bn USD
  • GDP per Capita 6,084 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"53"},{"label":"Cash-based payments","value":"14"},{"label":"Bank transfer","value":"11"},{"label":"Wallets","value":"8"},{"label":"Other","value":"14"}]
Banked population
  • Peru 43%
  • South & Central America 56%
  • World 67%
Credit card penetration
  • Peru 12%
  • South & Central America 18%
  • World 19%
Internet penetration
  • Peru 60%
  • South & Central America 70%
  • World 62%
Smartphone penetration
  • Peru 69%
  • South & Central America 71%
  • World 70%

M-commerce sales are expected to rise from 2 bn $US, or a third of the total spent online in 2020, to 4 bn $US by 2024.

In 2020 Peru showed the second highest growth in e-commerce sales for the Latin American market, with an increase of 61.5% compared to 2019.

Peru’s GDP plummeted by 11.1% in 2020 but is forecast to grow by 8.5% in 2021 and 5.2% in 2022 according to the IMF.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 8.8
2022 11.5
2023 14.1
2024 16.4
2025 18.3
E-Commerce spending per capita ($US)
2021 265
2022 344
2023 416
2024 481
2025 531
E-Commerce spending as % of GDP
2021 4.2
2022 5.1
2023 5.8
2024 6.4
2025 6.7

Peru

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Airlines & Hotels: 51% | 22%
  2. Homeware & Furniture : 9% | 16%
  3. Health & Beauty: 11% | 13%
  4. Toys, DIY, & Hobbies: 5% | 13%
  5. Electrical Goods: 14% | 12%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 15%
  2. Value of cross-border e-commerce ($US billion) – 0.9
  3. % of online shoppers who have shopped cross-border – 74%
E-commerce % of total retail
  • Peru 16%
  • South & Central America 4.9%
  • World 20%
E-commerce completed on a mobile device
  • Peru 39%
  • South & Central America 47%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • American Express
  • Local schemes
[{"label":"Visa","value":"52"},{"label":"Mastercard","value":"33"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"14"}]
  • E-commerce market size ($US billion) 6.0bn USD
  • E-Commerce spending per capita ($US) 183 USD
  • E-commerce spending as % of GDP 3.2%

Peru

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific + 5 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific + 5 Market relevance High PayPal Type Wallet Regions Asia Pacific + 5 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific + 5 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific + 5 Market relevance High PayU Type Bank transfer Regions Asia Pacific + 4 Market relevance High Skrill Type Wallet Regions Asia Pacific + 5 Market relevance High Allied Wallet Type Wallet Regions Asia Pacific + 5 Market relevance High Boku Type Carrier billing Regions Asia Pacific + 5 Market relevance High Cencosud Type Local payment card Regions South & Central America Market relevance High Google Pay Type Wallet Regions Asia Pacific + 5 Market relevance High Mercado Pago Type Wallet Regions South & Central America Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific + 5 Market relevance High PagoEfectivo Type Bank transfer, Cash Regions South & Central America Market relevance High Razer Gold Type Wallet Regions Asia Pacific + 5 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific + 5 Market relevance High AstroPay Type Prepaid voucher Regions Asia Pacific, Middle East & Africa, South & Central America + 1 Market relevance Medium KasNet Type Bank transfer, Cash Regions South & Central America Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific + 5 Market relevance Medium Amex LOCAL Type Local payment card Regions South & Central America Banco Pichincha Type Bank transfer Regions South & Central America, Western & Central Europe Banco Ripley Type Bank transfer Regions South & Central America BBVA Type Bank transfer Regions Middle East & Africa, North America, South & Central America + 1 BBVA Continental Type Bank transfer Regions South & Central America BCP Type Bank transfer, Cash Regions South & Central America Boloro Type Wallet Regions Asia Pacific + 5 Caja Huancayo Type Bank transfer Regions South & Central America Caja Tacna Type Bank transfer Regions South & Central America Caja Trujillo Type Bank transfer Regions South & Central America G2A Pay Type Wallet Regions Asia Pacific + 5 Interbank Type Bank transfer Regions South & Central America MasterCard LOCAL Type Local payment card Regions South & Central America Market relevance High NETELLER Type Wallet Regions Asia Pacific + 5 Scotiabank Type Bank transfer Regions South & Central America Visa LOCAL Type Local payment card Regions South & Central America Market relevance High Splitit Type Instalments Regions Asia Pacific + 5

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