Greece-country-report-PPRO
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Payment methods in Greece

Here are the top takeaways you need to know about the Greek e-commerce market:

  • Greeks use mobile devices in 40% of all online transactions, rising from just 28% as recently as 2020.
  • Greeks use digital payment methods in more than 30% of online transactions. Among the most popular methods are Sepa Direct Debit and Paysafe.
  • Five percent of the items Greeks buy online come from merchants based outside the country, most commonly from China, Germany and the UK.
  • Greek e-commerce is worth US$5 billion, in a country of just 10 million, rising to US$7 billion by 2027.
  • The average Greek spends US$614 a year with online merchants. By 2027, this will have risen to US782 a year.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail

Payment Method Breakdown

  • Card 57%
  • Cash 9%
  • Bank Transfer 13%
  • E-Wallet 15%
  • Other 6%
[{"label":"Card","value":"57"},{"label":"Cash","value":"9"},{"label":"Bank Transfer","value":"13"},{"label":"E-Wallet","value":"15"},{"label":"Other","value":"6"}]

Card Scheme Breakdown

  • Visa 46%
  • Mastercard 53%
  • American Express 0%
  • Local schemes 0%
  • Other 1%
[{"label":"Visa","value":"46"},{"label":"Mastercard","value":"53"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"1"}]

Cross-Border E-Commerce

30

Online shoppers who have shopped cross-border

5

Cross-border proportion of total e-commerce

0.2 bn $US

Value of cross-border e-commerce

Top cross-border shopping origin markets