All countries
Payment methods in Finland
Here are the top takeaways you need to know about the Finland e-commerce market:
- The Finnish e-commerce market is worth US$17 billion, rising to US$24 billion by 2027 — in a country with just 5 million inhabitants.
- Fins love to shop from foreign merchants, buying a fifth of all e-commerce purchases from sites based outside Finland.
- In almost 40% of e-commerce purchases, Finns used a mobile device to complete the transaction.
- Finns use digital payment methods in over 70% of all online transactions. Popular payment methods include Klarna, PayPal, and Sepa Direct Debit.
- In 2022, the average online shopper in Finland spent US$3,249 with e-commerce merchants, rising to US$4,359 by 2027.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail
Payment Method Breakdown
- Card 26%
- Cash 2%
- Bank Transfer 34%
- E-Wallet 24%
- Other 14%
[{"label":"Card","value":"26"},{"label":"Cash","value":"2"},{"label":"Bank Transfer","value":"34"},{"label":"E-Wallet","value":"24"},{"label":"Other","value":"14"}]
Popular payment methods
Klarna
Bank transfer, Buy Now, Pay Later, Instalments
Consumer countries:
AustraliaAustriaBelgiumDenmarkFinlandGermanyNetherlandsNorwaySwedenSwitzerlandUnited KingdomUnited States
,
Trustly
Bank transfer
Consumer countries:
AustriaBelgiumBulgariaCroatiaCyprusCzech RepublicDenmarkEstoniaFinlandFranceGermanyGreeceHungaryIrelandItalyLatviaLithuaniaLuxembourgMaltaNetherlandsNorwayPolandPortugalRomaniaSlovakiaSloveniaSpainSwedenUnited KingdomUnited States
,
SEPA Direct Debit
Bank transfer
Consumer countries:
AustriaBelgiumBulgariaCroatiaCyprusCzech RepublicDenmarkEstoniaFinlandFranceGermanyGreeceHungaryIcelandIrelandItalyLatviaLiechtensteinLithuaniaLuxembourgMaltaMonacoNetherlandsNorwayPolandPortugalRomaniaSan MarinoSlovakiaSloveniaSpainSwedenSwitzerlandUnited Kingdom
,
Card Scheme Breakdown
- Visa 55%
- Mastercard 45%
- American Express 0%
- Local schemes 0%
- Other 0%
[{"label":"Visa","value":"55"},{"label":"Mastercard","value":"45"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]
Cross-Border E-Commerce
64
Online shoppers who have shopped cross-border
19
Cross-border proportion of total e-commerce
3.0 bn
$US
Value of cross-border e-commerce
Top cross-border shopping origin markets