Canada

Canada

General Information

  • Population 37.7m
  • Population 15 + 32.1m
  • Online Population 35.5m
  • Area 9,984,670 km2
  • Currency CAD
  • GDP 1643.4bn USD
  • GDP per Capita 43,278 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"66"},{"label":"Cash-based payments","value":"1"},{"label":"Bank transfer","value":"7"},{"label":"Wallets","value":"23"},{"label":"Other","value":"3"}]
Banked population
  • Canada 100%
  • North America 94%
  • World 67%
Credit card penetration
  • Canada 83%
  • North America 67%
  • World 19%
Internet penetration
  • Canada 94%
  • North America 90%
  • World 62%
Smartphone penetration
  • Canada 83%
  • North America 84%
  • World 70%

With the roll out of 5G happening across Canadian cities, the number of people shopping online using their smartphones is set to rise by a CAGR of 15.3% until 2023.

Canadian e-commerce will continue to grow throughout 2021 dramatically, because — according to a survey carried out by Google — consumers are still too wary to return to brick-and-mortar stores.

According to the OECD the Canadian economy will grow by 6.1% in 2021 and 3.8% in 2022, if COVID restrictions are loosened in the second half of 2021 and demand for Canadian goods returns.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 80.3
2022 93.8
2023 108.7
2024 123.8
2025 137.9
E-Commerce spending per capita ($US)
2021 2091
2022 2416
2023 2770
2024 3125
2025 3445
E-Commerce spending as % of GDP
2021 4.4
2022 4.9
2023 5.4
2024 6.0
2025 6.4

Canada

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Airlines & Hotels: 47% | 27%
  2. Electrical Goods: 15% | 20%
  3. Health & Beauty: 14% | 18%
  4. Toys, DIY, & Hobbies: 10% | 13%
  5. Homeware & Furniture: 8% | 12%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 20%
  2. Value of cross-border e-commerce ($US billion) – 14.0
  3. % of online shoppers who have shopped cross-border – 63%

Top 3 cross-border shopping origin markets

  1. USA: 49%
  2. China: 42%
  3. UK: 4%
E-commerce % of total retail
  • Canada 8%
  • North America 11%
  • World 20%
E-commerce completed on a mobile device
  • Canada 36%
  • North America 47%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • American Express
  • Local Schemes
  • Other
[{"label":"Visa","value":"40"},{"label":"Mastercard","value":"25"},{"label":"American Express","value":"1"},{"label":"Local Schemes","value":"32"},{"label":"Other","value":"2"}]
  • E-commerce market size ($US billion) 71.2bn USD
  • E-Commerce spending per capita ($US) 1,872 USD
  • E-commerce spending as % of GDP 4.2%

North America

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific + 5 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific + 5 Market relevance High PayPal Type Wallet Regions Asia Pacific + 5 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific + 5 Market relevance High PaysafeCash Type Cash Regions Eastern Europe & The Commonwealth of Independent States + 2 Paysera Wallet Type Wallet Regions Asia Pacific + 5 Market relevance High Skrill Type Wallet Regions Asia Pacific + 5 Market relevance High Afterpay Type Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Allied Wallet Type Wallet Regions Asia Pacific + 5 Market relevance High Apple Pay Type Wallet Regions Asia Pacific + 5 Market relevance High Boku Type Carrier billing Regions Asia Pacific + 5 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific + 5 Market relevance High Google Pay Type Wallet Regions Asia Pacific + 5 Market relevance High INSTADEBIT Type Bank transfer Regions North America Market relevance High Interac Debit Type Local payment card Regions North America Market relevance High Interac e-Transfer Type Bank transfer Regions North America Market relevance High Masterpass Type Wallet Regions Asia Pacific + 5 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific + 5 Market relevance High Openbucks Type Cash, Gift card Regions Asia Pacific, North America Market relevance High Razer Gold Type Wallet Regions Asia Pacific + 5 Market relevance High Samsung Pay Type Wallet Regions Asia Pacific + 5 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific + 5 Market relevance High Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific + 5 Market relevance Medium Boloro Type Wallet Regions Asia Pacific + 5 G2A Pay Type Wallet Regions Asia Pacific + 5 Interac Online Type Bank transfer Regions North America Microsoft Pay Type Wallet Regions North America, Western & Central Europe NETELLER Type Wallet Regions Asia Pacific + 5 Splitit Type Instalments Regions Asia Pacific + 5

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