Australia

Australia

General Information

  • Population 25.7m
  • Population 15 + 20.8m
  • Online Population 22.9m
  • Area 7,692,024 km2
  • Currency AUD
  • GDP 1,359.3bn USD
  • GDP per Capita 52,825 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"49"},{"label":"Cash-based payments","value":"2"},{"label":"Bank transfer","value":"8"},{"label":"Wallets","value":"24"},{"label":"Other","value":"17"}]
Banked population
  • Australia 100%
  • Asia Pacific 71%
  • World 67%
Credit card penetration
  • Australia 60%
  • Asia Pacific 13%
  • World 19%
Internet penetration
  • Australia 89%
  • Asia Pacific 60%
  • World 62%
Smartphone penetration
  • Australia 82%
  • Asia Pacific 71%
  • World 70%

The Covid-19 pandemic has accelerated Australia’s move towards e-commerce. Online retail is expected to grow by 10.3% CAGR to 2024 with sales expected to reach 59.4 billion USD.

72% of Australians prefer shopping instore than online. However, 33% will continue to shop online after the pandemic is over and 74% would like businesses to maintain the flexibility they’ve shown over shopping channels.

Australia’s economy dropped by 2.4% in 2020 but is forecast to grow by 4.5% in 2021 and 2.8% in 2022 according to the IMF. Inflation also rose in 2020 by 0.9% and is expected to rise by 1.7% in 2021 and by 1.6% in 2022.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 46.7
2022 52.6
2023 58.7
2024 64.6
2025 70.5
E-Commerce spending per capita ($US)
2021 1796
2022 1995
2023 2202
2.024 2396
2025 2585
E-Commerce spending as % of GDP
2021 3.0
2022 3.3
2023 3.5
2024 3.7
2025 3.8

Australia

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Airlines & Hotels: 48% | 28%
  2. Health & Beauty: 17% | 18%
  3. Food & Drink: 7% | 18%
  4. Toys, DIY, & Hobbies: 9% | 13%
  5. Electrical Goods: 9% | 13%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 42%
  2. Value of cross-border e-commerce ($US billion) – 17.1
  3. % of online shoppers who have shopped cross-border – 61%

Top 3 cross-border shopping origin markets

  1. China: 41%
  2. US: 24%
  3. UK: 13%
E-commerce % of total retail
  • Australia 16%
  • Asia Pacific 23.8%
  • World 20%
E-commerce completed on a mobile device
  • Australia 36%
  • Asia Pacific 59%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • American Express
  • Local Schemes
  • Other
[{"label":"Visa","value":"44"},{"label":"Mastercard","value":"24"},{"label":"American Express","value":"7"},{"label":"Local Schemes","value":"24"},{"label":"Other","value":"1"}]
  • E-commerce market size ($US billion) 42.1bn USD
  • E-Commerce spending per capita ($US) 1,603 USD
  • E-commerce spending as % of GDP 2.8

Australia

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific + 5 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific + 5 Market relevance High PayPal Type Wallet Regions Asia Pacific + 5 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific + 5 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific + 5 Market relevance High POLi Payments Type Bank transfer Regions Asia Pacific Skrill Type Wallet Regions Asia Pacific + 5 Market relevance High 123 Type Bank transfer, Cash Regions Asia Pacific Market relevance High Afterpay Type Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Allied Wallet Type Wallet Regions Asia Pacific + 5 Market relevance High Apple Pay Type Wallet Regions Asia Pacific + 5 Market relevance High Boku Type Carrier billing Regions Asia Pacific + 5 Market relevance High BPAY Type Buy Now, Pay Later Regions Asia Pacific Market relevance High DaoPay Type Carrier billing Regions Asia Pacific + 5 Market relevance High Google Pay Type Wallet Regions Asia Pacific + 5 Market relevance High Klarna Type Bank transfer, Buy Now, Pay Later, Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Masterpass Type Wallet Regions Asia Pacific + 5 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific + 5 Market relevance High Osko Type Bank transfer Regions Asia Pacific Market relevance High Razer Gold Type Wallet Regions Asia Pacific + 5 Market relevance High Samsung Pay Type Wallet Regions Asia Pacific + 5 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific + 5 Market relevance High Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific + 5 Market relevance Medium Zip Type Instalments Regions Asia Pacific, Western & Central Europe Market relevance Medium Boloro Type Wallet Regions Asia Pacific + 5 Cash on Delivery Type Cash Regions Asia Pacific G2A Pay Type Wallet Regions Asia Pacific + 5 NETELLER Type Wallet Regions Asia Pacific + 5 Post Billpay (Pay a bill) Type Buy Now, Pay Later Regions Asia Pacific Sofort (Klarna) Type Bank transfer Regions Asia Pacific, Western & Central Europe Market relevance High Splitit Type Instalments Regions Asia Pacific + 5

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