Argentina

Argentina

General Information

  • Population 45.2m
  • Population 15 + 34.3m
  • Online Population 36.3m
  • Area 2,780,400 km2
  • Currency ARS
  • GDP 388.3bn USD
  • GDP per Capita 8,555 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"56"},{"label":"Cash-based payments","value":"5"},{"label":"Bank transfer","value":"6"},{"label":"Wallets","value":"25"},{"label":"Other","value":"8"}]
Banked population
  • Argentina 80%
  • South & Central America 56%
  • World 67%
Credit card penetration
  • Argentina 24%
  • South & Central America 18%
  • World 19%
Internet penetration
  • Argentina 80%
  • South & Central America 70%
  • World 62%
Smartphone penetration
  • Argentina 75%
  • South & Central America 71%
  • World 70%

The phenomenal growth in Argentina e-commerce, up 76% in 2019 alone, is down in part to the growing number of people coming online. Between 2019 and 2025 the portion of the Argentine population online is expected to increase to 75%.

Despite falling mobile phone numbers, down 2.6% in 2020, m-commerce sales in Argentina are estimated to reach 13 billion USD by 2025, 5 billion more than desktop sales.

Argentina’s economy, predicts the OECD, is to grow by 6.1% in 2021 and 1.8% in 2022. However, despite this, Argentina will not have reached its pre-pandemic levels of economic activity.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 17.0
2022 24.2
2023 30.8
2024 37.2
2025 42.2
E-Commerce spending per capita ($US)
2021 371
2022 524
2023 661
2024 790
2025 889

Argentina

The E-Commerce Market

Top e-commerce segments 2019 | 2020

Electrical Goods: 7% | 18%

  1. Food & Drink: 7% | 12%
  2. Clothing & Footwear: 11% | 12%
  3. Airlines & Hotels: 22% | 11%
  4. Homeware & Furniture: 10% | 10%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 19%
  2. Value of cross-border e-commerce ($US billion) – 1.9
  3. % of online shoppers who have shopped cross-border – 40%

Top 3 cross-border shopping origin markets

  1. USA – 23%
  2. China – 16%
  3. Chile – 6%
E-commerce % of total retail
  • Argentina 10%
  • South & Central America 4.9%
  • World 20%
E-commerce completed on a mobile device
  • Argentina 50%
  • South & Central America 47%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • American Express
  • Local Schemes
  • Other
[{"label":"Visa","value":"43"},{"label":"Mastercard","value":"19"},{"label":"American Express","value":"3"},{"label":"Local Schemes","value":"34"},{"label":"Other","value":"1"}]
  • E-commerce market size ($US billion) 10.0bn USD
  • E-Commerce spending per capita ($US) 220 USD
  • E-commerce spending as % of GDP 3.1%

Argentina

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific + 5 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific + 5 Market relevance High Pago Fácil Type Cash Regions South & Central America Market relevance High PayPal Type Wallet Regions Asia Pacific + 5 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific + 5 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific + 5 Market relevance High PayU Type Bank transfer Regions Asia Pacific + 4 Market relevance High Rapipago Type Cash Regions South & Central America Market relevance High Skrill Type Wallet Regions Asia Pacific + 5 Market relevance High Allied Wallet Type Wallet Regions Asia Pacific + 5 Market relevance High Argencard Type Local payment card Regions South & Central America Market relevance High Boku Type Carrier billing Regions Asia Pacific + 5 Market relevance High Cabal Type Local payment card Regions South & Central America Market relevance High Cencosud Type Local payment card Regions South & Central America Market relevance High Cobro Express Type Cash Regions South & Central America Market relevance High DaoPay Type Carrier billing Regions Asia Pacific + 5 Market relevance High Google Pay Type Wallet Regions Asia Pacific + 5 Market relevance High Mercado Pago Type Wallet Regions South & Central America Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific + 5 Market relevance High Naranja Type Local payment card Regions South & Central America Market relevance High Razer Gold Type Wallet Regions Asia Pacific + 5 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific + 5 Market relevance High TARJETA SHOPPING Type Wallet Regions South & Central America Market relevance High VALEpei Type Wallet Regions South & Central America Market relevance High AstroPay Type Prepaid voucher Regions Asia Pacific, Middle East & Africa, South & Central America + 1 Market relevance Medium Link Type Bank transfer Regions South & Central America Market relevance Medium PagoMisCuentas Type Buy Now, Pay Later Regions South & Central America Market relevance Medium Ripsa (Pagos) Type Cash Regions South & Central America Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific + 5 Market relevance Medium Amex LOCAL Type Local payment card Regions South & Central America BBVA Type Bank transfer Regions Middle East & Africa, North America, South & Central America + 1 Boloro Type Wallet Regions Asia Pacific + 5 Cordobesa Type Local payment card Regions South & Central America G2A Pay Type Wallet Regions Asia Pacific + 5 MasterCard LOCAL Type Local payment card Regions South & Central America Market relevance High NETELLER Type Wallet Regions Asia Pacific + 5 Provincia NET Type Cash Regions South & Central America Santander Rio Type Bank transfer Regions South & Central America Visa LOCAL Type Local payment card Regions South & Central America Market relevance High Splitit Type Instalments Regions Asia Pacific + 5

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