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colombia-country-report-PPRO
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Payment methods in Colombia

Here are the top takeaways you need to know about the Colombian e-commerce market:

– Colombians pay for under half of their online purchase using cards. The rest they pay for with different kinds of digital and alternative payment methods.
– Online shoppers in Colombia complete more than 40% of their online purchases using a mobile device.
– Each year, Colombians spend more than US$1.3 billion with merchants based in other countries.
– The e-commerce market in Colombia was worth US$12 billion in 2023. But by 2027, that will rise to US$17 billion.
– The average online shopper in Colombia spends US$298 with e-commerce merchants. By 2027, that will rise to US$334.

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Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail

Payment Method Breakdown

  • Card 46%
  • Cash 10%
  • Bank Transfer 23%
  • E-Wallet 17%
  • Other 4% 
[{"label":"Card","value":"46"},{"label":"Cash","value":"10"},{"label":"Bank Transfer","value":"23"},{"label":"E-Wallet","value":"17"},{"label":"Other","value":"4"}]

Payment Methods in Colombia

Visa Local Card Consumer countries: Mastercard Local Card Consumer countries: American Express Local Card Consumer countries: Diners Local Card Consumer countries:

Card Scheme Breakdown

  • Visa 42%
  • Mastercard 56%
  • American Express 1%
  • Local schemes 0%
  • Other 0% 
[{"label":"Visa","value":"42"},{"label":"Mastercard","value":"56"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce

N/A

Online shoppers who have shopped cross-border

12

Cross-border proportion of total e-commerce

1.3 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets