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Payment methods in Colombia

Here are the top takeaways you need to know about the Colombian e-commerce market:

  • Colombians pay for under half of their online purchase using cards. The rest they pay for with different kinds of digital and alternative payment methods.
  • Online shoppers in Colombia complete more than 40% of their online purchases using a mobile device.
  • Each year, Colombians spend more than US$1.3 billion with merchants based in other countries.
  • The e-commerce market in Colombia was worth US$12 billion in 2023. But by 2027, that will rise to US$17 billion.
  • The average online shopper in Colombia spends US$298 with e-commerce merchants. By 2027, that will rise to US$334.
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail

Payment Method Breakdown

  • Card 46%
  • Cash 10%
  • Bank Transfer 23%
  • E-Wallet 17%
  • Other 4%
[{"label":"Card","value":"46"},{"label":"Cash","value":"10"},{"label":"Bank Transfer","value":"23"},{"label":"E-Wallet","value":"17"},{"label":"Other","value":"4"}]

Popular payment methods

MasterCard LOCAL Local payment card Consumer countries:
PSE (Boton PSE) Bank transfer Consumer countries:
Efecty Cash Consumer countries:

Card Scheme Breakdown

  • Visa 42%
  • Mastercard 56%
  • American Express 1%
  • Local schemes 0%
  • Other 0%
[{"label":"Visa","value":"42"},{"label":"Mastercard","value":"56"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce


Online shoppers who have shopped cross-border


Cross-border proportion of total e-commerce

1.3 bn $US

Value of cross-border e-commerce

Top cross-border shopping origin markets