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Colombia

Here are the top takeaways you need to know about the Colombian e-commerce market:

Colombians pay for under half of their online purchase using cards. The rest they pay for with different kinds of digital and alternative payment methods.
Online shoppers in Colombia complete more than 40% of their online purchases using a mobile device.
Each year, Colombians spend more than US$1.3 billion with merchants based in other countries.
The e-commerce market in Colombia was worth US$12 billion in 2023. But by 2027, that will rise to US$17 billion.
The average online shopper in Colombia spends US$298 with e-commerce merchants. By 2027, that will rise to US$334.

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Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 46%
Cash 10%
Bank Transfer 23%
E-Wallet 17%
Other 4%

[{"label":"Card","value":"46"},{"label":"Cash","value":"10"},{"label":"Bank Transfer","value":"23"},{"label":"E-Wallet","value":"17"},{"label":"Other","value":"4"}]

Popular Payment Methods in Colombia

MasterCard LOCAL Local payment card Consumer countries:

PSE (Boton PSE) Bank transfer Consumer countries:

Efecty Cash Consumer countries:

Card Scheme Breakdown

Visa 42%
Mastercard 56%
American Express 1%
Local schemes 0%
Other 0%

[{"label":"Visa","value":"42"},{"label":"Mastercard","value":"56"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce

N/A

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

1.3 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets