Chile

General Information

Population 19.9 m
Population 15 + 16.1 m
Online Population 16.6 m
Area 756,950 km²
Currency CLP
GDP 331.3 bn USD
GDP per Capita 16,629 USD

Card-based payments
Cash-based payments
Bank transfer
Wallets
Other

[{"label":"Card-based payments","value":"55"},{"label":"Cash-based payments","value":"5"},{"label":"Bank transfer","value":"13"},{"label":"Wallets","value":"14"},{"label":"Other","value":"13"}]

Banked population

Chile 77%
South & Central America 56%
World 67%

Credit card penetration

Chile 32%
South & Central America 18%
World 19%

Internet penetration

Chile 83%
South & Central America 70%
World 62%

Smartphone penetration

Chile 78%
South & Central America 71%
World 70%

More than 67% of Chile’s households have a fixed-line Internet connection and 83% have either a fixed-line connection, a mobile connection or both.

77% of Chileans have a bank account. And according to a recent survey, 24% of Chileans use e-wallets and 41% use bank transfers at least once a month.

Between 2022 and 2028, the value of Chilean social commerce is forecast to grow from just over US$1 billion to US$16 billion.

In 2021, two thirds of Chileans tried new ways to pay for their shopping and Chileans use non-traditional payment methods online in almost half of all online transactions.

Future e-commerce trends (2021-2026)

E-Commerce market size forecast ($US billion)

2022 15.0

2023 18.1

2024 21.0

2025 23.9

2026 26.8

E-Commerce spending per capita ($US)

2022 756

2023 907

2024 1048

2025 1181

2026 1319

E-Commerce spending as % of GDP

2022 5.0%

2023 5.7%

2024 6.3%

2025 6.9%

2026 7.3%

Chile

The E-Commerce Market

Top e-commerce segments

Toys, Hobby & DIY: 30%
Electronics & Media: 25%
Furniture & Appliances: 22%
Fashion: 17%
Food & Personal Care: 6%

Cross-border e-commerce

Cross-border proportion of total e-commerce – 11%
Value of cross-border e-commerce – 1.1 bn USD
Online shoppers who have shopped cross-border – 73%

B2C E-commerce Growth 20->21

Chile 52.1%

E-commerce % of total retail

Chile 11%
South & Central America 4.9%
World 20%

E-commerce completed on a mobile device

Chile 36%
South & Central America 47%
World 53%

The Credit Card Split

Visa
Mastercard
American Express
Local schemes

[{"label":"Visa","value":"11"},{"label":"Mastercard","value":"22"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"66"}]

E-commerce market size 12.0 bn USD
E-Commerce spending per capita 608 USD
E-commerce spending as % of GDP 4.2%

_{The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.}

Chile

Local Payment Methods

BitPay

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet

Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayU

Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 2 Market relevance High Skrill

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay

Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Banco Estado

Type Bank transfer Regions South & Central America Market relevance High Boku