Canada

Canada

General Information

  • Population 37.7m
  • Population 15 + 32.1m
  • Online Population 35.5m
  • Area 9,984,670 km2
  • Currency CAD
  • GDP 1643.4bn USD
  • GDP per Capita 43,278 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"66"},{"label":"Cash-based payments","value":"1"},{"label":"Bank transfer","value":"7"},{"label":"Wallets","value":"23"},{"label":"Other","value":"3"}]
Banked population
  • Canada 100%
  • North America 94%
  • World 67%
Credit card penetration
  • Canada 83%
  • North America 67%
  • World 19%
Internet penetration
  • Canada 94%
  • North America 90%
  • World 62%
Smartphone penetration
  • Canada 83%
  • North America 84%
  • World 70%

With the roll out of 5G happening across Canadian cities, the number of people shopping online using their smartphones is set to rise by a CAGR of 15.3% until 2023.

Canadian e-commerce will continue to grow throughout 2021 dramatically, because — according to a survey carried out by Google — consumers are still too wary to return to brick-and-mortar stores.

According to the OECD the Canadian economy will grow by 6.1% in 2021 and 3.8% in 2022, if COVID restrictions are loosened in the second half of 2021 and demand for Canadian goods returns.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 80.3
2022 93.8
2023 108.7
2024 123.8
2025 137.9
E-Commerce spending per capita ($US)
2021 2091
2022 2416
2023 2770
2024 3125
2025 3445
E-Commerce spending as % of GDP
2021 4.4
2022 4.9
2023 5.4
2024 6.0
2025 6.4

Canada

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Airlines & Hotels: 47% | 27%
  2. Electrical Goods: 15% | 20%
  3. Health & Beauty: 14% | 18%
  4. Toys, DIY, & Hobbies: 10% | 13%
  5. Homeware & Furniture: 8% | 12%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 20%
  2. Value of cross-border e-commerce ($US billion) – 14.0
  3. % of online shoppers who have shopped cross-border – 63%

Top 3 cross-border shopping origin markets

  1. USA: 49%
  2. China: 42%
  3. UK: 4%
E-commerce % of total retail
  • Canada 8%
  • North America 11%
  • World 20%
E-commerce completed on a mobile device
  • Canada 36%
  • North America 47%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • American Express
  • Local Schemes
  • Other
[{"label":"Visa","value":"40"},{"label":"Mastercard","value":"25"},{"label":"American Express","value":"1"},{"label":"Local Schemes","value":"32"},{"label":"Other","value":"2"}]
  • E-commerce market size ($US billion) 71.2bn USD
  • E-Commerce spending per capita ($US) 1,872 USD
  • E-commerce spending as % of GDP 4.2%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

North America

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCash Type Cash Regions Eastern Europe & the CIS, North America + 1 Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Afterpay Type Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High INSTADEBIT Type Bank transfer Regions North America Market relevance High Interac Debit Type Local payment card Regions North America Market relevance High Interac e-Transfer Type Bank transfer Regions North America Market relevance High Masterpass Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Openbucks Type Cash, Gift card Regions Asia Pacific, North America Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Samsung Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Interac Online Type Bank transfer Regions North America Microsoft Pay Type Wallet Regions North America, Western & Central Europe NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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