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Canada

Here are the top takeaways you need to know about the Canadian e-commerce market:

Between 2023 and 2027, the value of the Canadian e-commerce market will increase from US$66 billion to US$98 billion.
Canadians complete a third of all their online purchases using a mobile device, making mobile payment optimization a must.
The average Canadian online shopper spends US$1,745 a year with e-commerce merchants, rising to US$2,500 by 2027.
Canadians spend around US$13 billion a year with merchants based in other countries. Around a quarter of all e-commerce purchases come from outside Canada.
In almost half of all e-commerce transactions, Canadians pay for with a digital payment method such as an e-wallet or bank-transfer app.

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Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 52%
Cash 0%
Bank Transfer 12%
E-Wallet 27%
Other 9%

[{"label":"Card","value":"52"},{"label":"Cash","value":"0"},{"label":"Bank Transfer","value":"12"},{"label":"E-Wallet","value":"27"},{"label":"Other","value":"9"}]

Popular Payment Methods in Canada

Afterpay Instalments Consumer countries:

POLi Bank transfer Consumer countries:

Zip Buy Now, Pay Later Consumer countries:

Klarna Bank transfer, Buy Now, Pay Later, Instalments Consumer countries:

BPAY Buy Now, Pay Later Consumer countries:

Paysafecard Prepaid voucher Consumer countries:

Card Scheme Breakdown

Visa 58%
Mastercard 38%
American Express 4%
Local schemes 0%
Other 0%

[{"label":"Visa","value":"58"},{"label":"Mastercard","value":"38"},{"label":"American Express","value":"4"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

13 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets