Brazil

Brazil

General Information

  • Population 213.0m
  • Population 15 + 169.0m
  • Online Population 160.0m
  • Area 8516000 km2
  • Currency BRL
  • GDP 1434.0bn USD
  • GDP per Capita 6,783 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"55"},{"label":"Cash-based payments","value":"19"},{"label":"Bank transfer","value":"8"},{"label":"Wallets","value":"17"},{"label":"Other","value":"1"}]
Banked population
  • Brazil 70%
  • South & Central America 56%
  • World 67%
Credit card penetration
  • Brazil 27%
  • South & Central America 18%
  • World 19%
Internet penetration
  • Brazil 75%
  • South & Central America 70%
  • World 62%
Smartphone penetration
  • Brazil 66%
  • South & Central America 71%
  • World 70%

2021 sees another leap forward in the reduction of the unbanked population of Brazil with the introduction of PIX by Pagbrasil and free digital bank accounts offered by Caixa Econômica Federal (CAF). The corona emergency aid payments deposited in CAF accounts could not be withdrawn or transferred to another account for a month but could be used to make digital transactions.

Brazil has two e-commerce special occasions. Consumer’s Day celebrated in March and Free Shipping Day in April.

There were 136 m smartphones in Brazil in 2019 generating
12 bn $US in m-commerce and that number of smart phones is expected to grow to 158 m by 2025.

Driven by a surge in investment and household spending, Brazil’s economy is set to grow by 3.7% in 2021 and 2.5% in 2022 according to the OECD.

Future Trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 40.4
2022 49.1
2023 58.4
2024 68.3
2025 48.8
E-Commerce spending per capita ($US)
2021 190
2022 227
2023 270
2024 314
2025 360
E-Commerce spending as % of GDP
2021 2.8
2022 3.2
2023 3.6
2024 3.9
2025 4.3

Brazil

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Electrical Goods: 35% | 42%
  2. Airlines & Hotels: 29% | 19%
  3. Homeware & Furniture: 6% | 7%
  4. Clothing & Footwear: 4% | 4%
  5. Health & Beauty: 3% | 3%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 5%
  2. Value of cross-border e-commerce ($US billion) – 1.7
  3. % of online shoppers who have shopped cross-border – 71%

Top 3 cross-border shopping origin markets

  1. China: 62%
  2. USA: 23%
  3. Japan: 3%
E-commerce % of total retail
  • Brazil 5%
  • South & Central America 4.9%
  • World 20%
E-commerce completed on a mobile device
  • Brazil 51%
  • South & Central America 47%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • Local schemes
  • Other
[{"label":"Visa","value":"10"},{"label":"Mastercard","value":"14"},{"label":"Local schemes","value":"75"},{"label":"Other","value":"1"}]
  • E-commerce market size ($US billion) 34.9bn USD
  • E-Commerce spending per capita ($US) 165 USD
  • E-commerce spending as % of GDP 2.6%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Brazil

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Boleto Bancário Type Cash Regions South & Central America Market relevance High Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayU Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 2 Market relevance High PIX Type Bank transfer Regions South & Central America Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boleto Flash Type Bank transfer, Cash Regions South & Central America Market relevance High Cabal Type Local payment card Regions South & Central America Market relevance High Cencosud Type Local payment card Regions South & Central America Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Masterpass Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mercado Pago Type Wallet Regions South & Central America Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Samsung Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High WhatsApp Pay Type Wallet Regions Asia Pacific, South & Central America Market relevance High Aura Type Local payment card Regions South & Central America Market relevance Medium Banrisul Digital Type Bank transfer Regions South & Central America Market relevance Medium AstroPay Type Prepaid voucher Regions Asia Pacific, Middle East & Africa, South & Central America + 1 Market relevance Medium Elo Type Local payment card Regions South & Central America Market relevance Medium HiperCard Type Local payment card Regions South & Central America Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium Amex LOCAL Type Local payment card Regions South & Central America Banco Bradesco Type Bank transfer Regions South & Central America Banco do Brasil Type Bank transfer Regions South & Central America Banco Itaú Type Bank transfer Regions South & Central America Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 iupay Type Wallet Regions South & Central America KOIN Type Wallet Regions South & Central America MasterCard LOCAL Type Local payment card Regions South & Central America Market relevance High NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 PicPay Type Wallet Regions South & Central America Santander Brazil Type Bank transfer Regions South & Central America Visa LOCAL Type Local payment card Regions South & Central America Market relevance High Santander Super Digital App Type Prepaid card Regions South & Central America Market relevance High Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

Search for another region or country