Payments and e-commerce in Brazil

Discover how Brazilians like to shop and pay online

Brazil

General Information

Population 213.9 m
Population 15 + 170.3 m
Online population 165.8 m
Area 8516000 km²
Currency BRL
GDP 1,645.8 bn $US
GDP per capita 7,694 $US

Card-based payments
Cash-based payments
Bank transfer
Wallets
Other

[{"label":"Card-based payments","value":"53"},{"label":"Cash-based payments","value":"16"},{"label":"Bank transfer","value":"15"},{"label":"Wallets","value":"15"},{"label":"Other","value":"1"}]

Banked population

Brazil 72%
South & Central America 58%
World 67%

Credit card penetration

Brazil 29%
South & Central America 20%
World 19%

Internet penetration

Brazil 78%
South & Central America 73%
World 62%

Smartphone penetration

Brazil 69%
South & Central America 64%
World 70%

Each year, Brazilians spend 3 bn $US on e-commerce bought through mobile apps — and billions more on purchases bought using browsers on their mobile phones.

In the last few years, online banking enrolment in Brazil has surged, with 11 million consumers opening digital bank accounts in 2021 alone. Almost a third of Brazilians bank only online.

Brazilians are adopting digital payments faster than any other country in the world but 80% of Brazilians say poor merchant onboarding is an obstacle to using online shopping sites.

Between 2022 and 2028, the value of social commerce in Brazil is forecast to increase from 2 billion $US to 16 bn $US.

Future e-commerce trends (2021-2026)

B2C e-commerce ($US billion)

2022 52.1

2023 58.3

2024 64.9

2025 71.5

2026 78.2

E-commerce spending per capita ($US)

2022 242

2023 269

2024 298

2025 326

2026 355

E-Commerce spending as % of GDP

2022 3.1%

2023 3.3%

2024 3.5%

2025 3.6%

2026 3.7%

Brazil

The E-Commerce Market

Top e-commerce segments

Electronics & Media: 27%
Fashion: 22%
Toys, Hobby & DIY: 19%
Furniture & Appliances: 17%
Food & Personal Care: 16%

Cross-border e-commerce

Cross-border proportion of total e-commerce – 4%
Value of cross-border e-commerce – 2.0 bn $US
Online shoppers who have shopped cross-border – 57%

Top 3 cross-border shopping origin markets

China: 56%
US: 26%
Japan: 7%

B2C e-commerce growth 20->21

Brazil 19.6%

E-commerce % of total retail

Brazil 11%
South & Central America 11%
World 20%

E-commerce completed on a mobile device

Brazil 47%
South & Central America 44%
World 53%

The Credit Card Split

Visa
Mastercard
Local schemes
Other

[{"label":"Visa","value":"26"},{"label":"Mastercard","value":"45"},{"label":"Local schemes","value":"28"},{"label":"Other","value":"1"}]

E-commerce market size 45.4 bn $US
E-commerce spending per capita 213 $US
E-commerce spending as % of GDP 3.0%

_{The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.}

Brazil

Local Payment Methods

BitPay

Type Cryptocurrency Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Boleto Bancário

Type Cash Regions South & Central America Hyperwallet

Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayU

Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 2 Market relevance High PIX