Brazil

Brazil

General Information

  • Population 213.9 m
  • Population 15 + 170.3 m
  • Online Population 165.8 m
  • Area 8516000 km2
  • Currency BRL
  • GDP 1,645.8 bn USD
  • GDP per Capita 7,694 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"53"},{"label":"Cash-based payments","value":"16"},{"label":"Bank transfer","value":"15"},{"label":"Wallets","value":"15"},{"label":"Other","value":"1"}]
Banked population
  • Brazil 72%
  • South & Central America 56%
  • World 67%
Credit card penetration
  • Brazil 29%
  • South & Central America 18%
  • World 19%
Internet penetration
  • Brazil 78%
  • South & Central America 70%
  • World 62%
Smartphone penetration
  • Brazil 69%
  • South & Central America 71%
  • World 70%

Each year, Brazilians spend 3 billion $US on e-commerce bought through mobile apps — and billions more on purchases bought using browsers on their mobile phones. 

In the last few years, online banking enrolment in Brazil has surged, with 11 million consumers opening digital bank accounts in 2021 alone. Almost a third of Brazilians bank only online. 

Brazilians are adopting digital payments faster than any other country in the world but 80% of Brazilians say poor merchant onboarding is an obstacle to using online shopping sites. 

Between 2022 and 2028, the value of social commerce in Brazil is forecast to increase from US$2 billion to US$16 billion. 

Future Trends (2021-2026)

E-Commerce market size forecast ($US billion)
2022 52.1
2023 58.3
2024 64.9
2025 71.5
2026 78.2
E-Commerce spending per capita ($US)
2022 242
2023 269
2024 298
2025 326
2026 355
E-Commerce spending as % of GDP
2022 3.1%
2023 3.3%
2024 3.5%
2025 3.6%
2026 3.7%

Brazil

The E-Commerce Market

Top e-commerce segments

  1. Electronics & Media: 27%
  2. Fashion: 22%
  3. Toys, Hobby & DIY: 19%
  4. Furniture & Appliances: 17%
  5. Food & Personal Care: 16%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 5%
  2. Value of cross-border e-commerce – 2.0 bn USD
  3. Online shoppers who have shopped cross-border – 57%

Top 3 cross-border shopping origin markets

  1. China: 56%
  2. US: 26%
  3. Japan: 7%
B2C E-commerce Growth 20->21
  • Brazil 19.6%
E-commerce % of total retail
  • Brazil 11%
  • South & Central America 4.9%
  • World 20%
E-commerce completed on a mobile device
  • Brazil 47%
  • South & Central America 47%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • Local schemes
  • Other
[{"label":"Visa","value":"26"},{"label":"Mastercard","value":"45"},{"label":"Local schemes","value":"28"},{"label":"Other","value":"1"}]
  • E-commerce market size 45.4 bn USD
  • E-Commerce spending per capita 213 USD
  • E-commerce spending as % of GDP 3.0%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Brazil

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Boleto Bancário Type Cash Regions South & Central America Market relevance High Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayU Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 2 Market relevance High PIX Type Bank transfer Regions South & Central America Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boleto Flash Type Bank transfer, Cash Regions South & Central America Market relevance High Cabal Type Local payment card Regions South & Central America Market relevance High Cencosud Type Local payment card Regions South & Central America Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Masterpass Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mercado Pago Type Wallet Regions South & Central America Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Samsung Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High WhatsApp Pay Type Wallet Regions Asia Pacific, South & Central America Market relevance High Aura Type Local payment card Regions South & Central America Market relevance Medium Banrisul Digital Type Bank transfer Regions South & Central America Market relevance Medium AstroPay Type Prepaid voucher Regions Asia Pacific, Middle East & Africa, South & Central America + 1 Market relevance Medium Elo Type Local payment card Regions South & Central America Market relevance Medium HiperCard Type Local payment card Regions South & Central America Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium Amex LOCAL Type Local payment card Regions South & Central America Banco Bradesco Type Bank transfer Regions South & Central America Banco do Brasil Type Bank transfer Regions South & Central America Banco Itaú Type Bank transfer Regions South & Central America Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium iupay Type Wallet Regions South & Central America KOIN Type Wallet Regions South & Central America MasterCard LOCAL Type Local payment card Regions South & Central America Market relevance High NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 PicPay Type Wallet Regions South & Central America Santander Brazil Type Bank transfer Regions South & Central America SafetyPay Type Bank transfer, Cash Regions South & Central America, Western & Central Europe Market relevance High Visa LOCAL Type Local payment card Regions South & Central America Market relevance High Santander Super Digital App Type Prepaid card Regions South & Central America Market relevance High Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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