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Brazil

Here are the top takeaways you need to know about the Brazilian e-commerce market:

Brazilians use cards in just 52% of online transactions and cash for only 4%. In all the rest, they pay with digital payment methods.
Each year, Brazilians spend more than US$3 billion with merchants based in other countries, with China, US and Japan the favorites.
Brazilians love their mobile devices, completing almost half of all online purchases using a mobile device.
Almost 10% of Brazilian retail purchases happen online, with the country’s e-commerce market worth US$46 billion.
The average Brazilian online shopper spends US$256 with e-commerce merchants. By 2027, this will rise to US$371.

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Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 52%
Cash 4%
Bank Transfer 24%
E-Wallet 18%
Other 2%

[{"label":"Card","value":"52"},{"label":"Cash","value":"4"},{"label":"Bank Transfer","value":"24"},{"label":"E-Wallet","value":"18"},{"label":"Other","value":"2"}]

Popular Payment Methods in Brazil

MasterCard LOCAL Local payment card Consumer countries:

Elo Local payment card Consumer countries:

PIX Bank transfer Consumer countries:

Boleto Bancário Cash Consumer countries:

PayPal Wallet Consumer countries:

Card Scheme Breakdown

Visa 26%
Mastercard 50%
American Express 0%
Local schemes 22%
Other 1%

[{"label":"Visa","value":"26"},{"label":"Mastercard","value":"50"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"22"},{"label":"Other","value":"1"}]

Cross-Border E-Commerce

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

3.2 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets