Australia

Australia

General Information

  • Population 25.7m
  • Population 15 + 20.8m
  • Online Population 22.9m
  • Area 7,692,024 km2
  • Currency AUD
  • GDP 1,359.3bn USD
  • GDP per Capita 52,825 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"49"},{"label":"Cash-based payments","value":"2"},{"label":"Bank transfer","value":"8"},{"label":"Wallets","value":"24"},{"label":"Other","value":"17"}]
Banked population
  • Australia 100%
  • Asia Pacific 71%
  • World 67%
Credit card penetration
  • Australia 60%
  • Asia Pacific 13%
  • World 19%
Internet penetration
  • Australia 89%
  • Asia Pacific 60%
  • World 62%
Smartphone penetration
  • Australia 82%
  • Asia Pacific 71%
  • World 70%

The Covid-19 pandemic has accelerated Australia’s move towards e-commerce. Online retail is expected to grow by 10.3% CAGR to 2024 with sales expected to reach 59.4 billion USD.

72% of Australians prefer shopping instore than online. However, 33% will continue to shop online after the pandemic is over and 74% would like businesses to maintain the flexibility they’ve shown over shopping channels.

Australia’s economy dropped by 2.4% in 2020 but is forecast to grow by 4.5% in 2021 and 2.8% in 2022 according to the IMF. Inflation also rose in 2020 by 0.9% and is expected to rise by 1.7% in 2021 and by 1.6% in 2022.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 46.7
2022 52.6
2023 58.7
2024 64.6
2025 70.5
E-Commerce spending per capita ($US)
2021 1796
2022 1995
2023 2202
2.024 2396
2025 2585
E-Commerce spending as % of GDP
2021 3.0
2022 3.3
2023 3.5
2024 3.7
2025 3.8

Australia

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Airlines & Hotels: 48% | 28%
  2. Health & Beauty: 17% | 18%
  3. Food & Drink: 7% | 18%
  4. Toys, DIY, & Hobbies: 9% | 13%
  5. Electrical Goods: 9% | 13%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 42%
  2. Value of cross-border e-commerce ($US billion) – 17.1
  3. % of online shoppers who have shopped cross-border – 61%

Top 3 cross-border shopping origin markets

  1. China: 41%
  2. US: 24%
  3. UK: 13%
E-commerce % of total retail
  • Australia 16%
  • Asia Pacific 23.8%
  • World 20%
E-commerce completed on a mobile device
  • Australia 36%
  • Asia Pacific 59%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • American Express
  • Local Schemes
  • Other
[{"label":"Visa","value":"44"},{"label":"Mastercard","value":"24"},{"label":"American Express","value":"7"},{"label":"Local Schemes","value":"24"},{"label":"Other","value":"1"}]
  • E-commerce market size ($US billion) 42.1bn USD
  • E-Commerce spending per capita ($US) 1,603 USD
  • E-commerce spending as % of GDP 2.8

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Australia

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High POLi Payments Type Bank transfer Regions Asia Pacific Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High 123 Type Bank transfer, Cash Regions Asia Pacific Market relevance High Afterpay Type Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High BPAY Type Buy Now, Pay Later Regions Asia Pacific Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Klarna Type Bank transfer, Buy Now, Pay Later, Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Masterpass Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Osko Type Bank transfer Regions Asia Pacific Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Samsung Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium Zip Type Instalments Regions Asia Pacific, Western & Central Europe Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Cash on Delivery Type Cash Regions Asia Pacific G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Post Billpay (Pay a bill) Type Buy Now, Pay Later Regions Asia Pacific Sofort (Klarna) Type Bank transfer Regions Asia Pacific, Western & Central Europe Market relevance High Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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