Australia

Australia

General Information

  • Population 25.8 m
  • Population 15 + 20.8 m
  • Online Population 23.0 m
  • Area 7,692,024 km2
  • Currency AUD
  • GDP 1,610.6 bn USD
  • GDP per Capita 62,449 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"48"},{"label":"Cash-based payments","value":"1"},{"label":"Bank transfer","value":"9"},{"label":"Wallets","value":"26"},{"label":"Other","value":"16"}]
Banked population
  • Australia 100%
  • Asia Pacific 71%
  • World 67%
Credit card penetration
  • Australia 59%
  • Asia Pacific 13%
  • World 19%
Internet penetration
  • Australia 89%
  • Asia Pacific 60%
  • World 62%
Smartphone penetration
  • Australia 80%
  • Asia Pacific 71%
  • World 70%

Australia Post reports that 9.3 million households are now shopping online, an increase of 200,000 on 2021, showing that the trend towards online shopping in the pandemic is not slowing.

The Reserve Bank of Australia recently cut its forecasted figures for domestic consumption in 2022 from 4.4 to 2.8%. Domestic consumption makes up 60% of the Australian economy.

As the popularity of cash falls in Australia – down from two thirds of purchases in 2012 to less than a third in 2022 – the market is wide open for a variety of new payment methods like NPP’s new payment method PayTo.

Ebay.co.au was the most popular e-commerce website in Australia in July 2022 with 60.1m visits in July alone.

Future e-commerce trends (2022-2026)

E-Commerce market size forecast ($US billion)
2022 50.1
2023 56.4
2024 62.6
2025 68.7
2026 74.8
E-Commerce spending per capita ($US)
2022 1923
2023 2138
2.024 2348
2025 2548
2026 2744
E-Commerce spending as % of GDP
2022 3.2%
2023 3.4%
2024 3.6%
2025 3.8%
2026 3.9%

Australia

The E-Commerce Market

Top e-commerce segments

  1. Food& Personal Care: 26%
  2. Fashion: 25%
  3. Toys, Hobby & DIY: 19%
  4. Electronics & Media: 18%
  5. Furniture & Appliances: 12%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 24%
  2. Value of cross-border e-commerce – 10.7 bn USD
  3. Online shoppers who have shopped cross-border – 63%

Top 3 cross-border shopping origin markets

  1. China: 32%
  2. US: 26%
  3. UK: 13%
B2C E-commerce Growth 20->21
  • Australia 14.2%
E-commerce % of total retail
  • Australia 15%
  • Asia Pacific 23.8%
  • World 20%
E-commerce completed on a mobile device
  • Australia 43%
  • Asia Pacific 59%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • American Express
  • Local Schemes
[{"label":"Visa","value":"49"},{"label":"Mastercard","value":"26"},{"label":"American Express","value":"6"},{"label":"Local Schemes","value":"19"}]
  • E-commerce market size 44.4 bn USD
  • E-Commerce spending per capita 1,724 USD
  • E-commerce spending as % of GDP 3.0%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Australia

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High POLi Payments Type Bank transfer Regions Asia Pacific Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High 123 Type Bank transfer, Cash Regions Asia Pacific Market relevance High Afterpay Type Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High BPAY Type Buy Now, Pay Later Regions Asia Pacific Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Klarna Type Bank transfer, Buy Now, Pay Later, Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Masterpass Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Osko Type Bank transfer Regions Asia Pacific Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Samsung Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium Zip Type Instalments Regions Asia Pacific, Western & Central Europe Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Cash on Delivery Type Cash Regions Asia Pacific G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Post Billpay (Pay a bill) Type Buy Now, Pay Later Regions Asia Pacific Sofort (Klarna) Type Bank transfer Regions Asia Pacific, Western & Central Europe Market relevance High Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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