Argentina

Argentina

General Information

  • Population 46.3 m
  • Population 15 + 35.1 m
  • Online Population 37.9 m
  • Area 2,780,400 km2
  • Currency ARS
  • GDP 455.2 bn USD
  • GDP per Capita 9,831 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"58"},{"label":"Cash-based payments","value":"2"},{"label":"Bank transfer","value":"3"},{"label":"Wallets","value":"28"},{"label":"Other","value":"8"}]
Banked population
  • Argentina 62%
  • South & Central America 56%
  • World 67%
Credit card penetration
  • Argentina 26%
  • South & Central America 18%
  • World 19%
Internet penetration
  • Argentina 82%
  • South & Central America 70%
  • World 62%
Smartphone penetration
  • Argentina 77%
  • South & Central America 71%
  • World 70%

The Argentine market for digital and alternative payments is forecast to grow at a rate of 16% a year between 2022 and 2027. 

Between 2022 and 2028, the Argentine social-commerce market will grow in value from just over US$1 billion to almost US$8 billion. 

Already today 77% of the population has a smartphone. By 2026, it’s estimated there will 45% more mobile-Internet subscriptions than there are Argentines.

Since 2020, three million previously unbanked Argentines have opened bank accounts, often using digital-only services. 

Future e-commerce trends (2021-2026)

E-Commerce market size forecast ($US billion)
2022 19.4
2023 25.2
2024 31.0
2025 36.4
2026 41.6
E-Commerce spending per capita ($US)
2022 419
2023 541
2024 658
2025 766
2026 868
E-Comm Spending as % of GDP
2022 3.0%
2023 3.0%
2024 2.9%
2025 2.9%
2026 2.8%

Argentina

The E-Commerce Market

Top e-commerce segments

Electronics & Media: 30%

  1. Fashion: 25%
  2. Furniture & Appliances: 16%
  3. Toys, Hobby & DIY: 16%
  4. Food & Personal Care: 12%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 13%
  2. Value of cross-border e-commerce – 1.8 bn USD
  3. Online shoppers who have shopped cross-border – 37%

Top 3 cross-border shopping origin markets

  1. US: 45%
  2. China: 30%
  3. Chile: 5%
B2C E-commerce Growth 20->21
  • Argentina 67.6%
E-commerce % of total retail
  • Argentina 6%
  • South & Central America 4.9%
  • World 20%
E-commerce completed on a mobile device
  • Argentina 37%
  • South & Central America 47%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • American Express
  • Local Schemes
  • Other
[{"label":"Visa","value":"61"},{"label":"Mastercard","value":"30"},{"label":"American Express","value":"3"},{"label":"Local Schemes","value":"5"},{"label":"Other","value":"1"}]
  • E-commerce market size 13.7 bn USD
  • E-Commerce spending per capita 299 USD
  • E-commerce spending as % of GDP 3.0%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Argentina

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Pago Fácil Type Cash Regions South & Central America Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayU Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 2 Market relevance High Rapipago Type Cash Regions South & Central America Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Argencard Type Local payment card Regions South & Central America Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Cabal Type Local payment card Regions South & Central America Market relevance High Cencosud Type Local payment card Regions South & Central America Market relevance High Cobro Express Type Cash Regions South & Central America Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mercado Pago Type Wallet Regions South & Central America Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Naranja Type Local payment card Regions South & Central America Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High TARJETA SHOPPING Type Wallet Regions South & Central America Market relevance High VALEpei Type Wallet Regions South & Central America Market relevance High AstroPay Type Prepaid voucher Regions Asia Pacific, Middle East & Africa, South & Central America + 1 Market relevance Medium Link Type Bank transfer Regions South & Central America Market relevance Medium PagoMisCuentas Type Buy Now, Pay Later Regions South & Central America Market relevance Medium Ripsa (Pagos) Type Cash Regions South & Central America Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium Amex LOCAL Type Local payment card Regions South & Central America BBVA Type Bank transfer Regions Middle East & Africa, North America, South & Central America + 1 Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Cordobesa Type Local payment card Regions South & Central America G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium MasterCard LOCAL Type Local payment card Regions South & Central America Market relevance High NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Provincia NET Type Cash Regions South & Central America Santander Rio Type Bank transfer Regions South & Central America Visa LOCAL Type Local payment card Regions South & Central America Market relevance High Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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