Argentina

General Information

Population 46.3 m
Population 15 + 35.1 m
Online Population 37.9 m
Area 2,780,400 km²
Currency ARS
GDP 455.2 bn USD
GDP per Capita 9,831 USD

Card-based payments
Cash-based payments
Bank transfer
Wallets
Other

[{"label":"Card-based payments","value":"58"},{"label":"Cash-based payments","value":"2"},{"label":"Bank transfer","value":"3"},{"label":"Wallets","value":"28"},{"label":"Other","value":"8"}]

Banked population

Argentina 62%
South & Central America 56%
World 67%

Credit card penetration

Argentina 26%
South & Central America 18%
World 19%

Internet penetration

Argentina 82%
South & Central America 70%
World 62%

Smartphone penetration

Argentina 77%
South & Central America 71%
World 70%

The Argentine market for digital and alternative payments is forecast to grow at a rate of 16% a year between 2022 and 2027.

Between 2022 and 2028, the Argentine social-commerce market will grow in value from just over US$1 billion to almost US$8 billion.

Already today 77% of the population has a smartphone. By 2026, it’s estimated there will 45% more mobile-Internet subscriptions than there are Argentines.

Since 2020, three million previously unbanked Argentines have opened bank accounts, often using digital-only services.

Future e-commerce trends (2021-2026)

E-Commerce market size forecast ($US billion)

2022 19.4

2023 25.2

2024 31.0

2025 36.4

2026 41.6

E-Commerce spending per capita ($US)

2022 419

2023 541

2024 658

2025 766

2026 868

E-Comm Spending as % of GDP

2022 3.0%

2023 3.0%

2024 2.9%

2025 2.9%

2026 2.8%

Argentina

The E-Commerce Market

Top e-commerce segments

Electronics & Media: 30%

Fashion: 25%
Furniture & Appliances: 16%
Toys, Hobby & DIY: 16%
Food & Personal Care: 12%

Cross-border e-commerce

Cross-border proportion of total e-commerce – 13%
Value of cross-border e-commerce – 1.8 bn USD
Online shoppers who have shopped cross-border – 37%

Top 3 cross-border shopping origin markets

US: 45%
China: 30%
Chile: 5%

B2C E-commerce Growth 20->21

Argentina 67.6%

E-commerce % of total retail

Argentina 6%
South & Central America 4.9%
World 20%

E-commerce completed on a mobile device

Argentina 37%
South & Central America 47%
World 53%

The Credit Card Split

Visa
Mastercard
American Express
Local Schemes
Other

[{"label":"Visa","value":"61"},{"label":"Mastercard","value":"30"},{"label":"American Express","value":"3"},{"label":"Local Schemes","value":"5"},{"label":"Other","value":"1"}]

E-commerce market size 13.7 bn USD
E-Commerce spending per capita 299 USD
E-commerce spending as % of GDP 3.0%

_{The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.}

Argentina

Local Payment Methods

BitPay

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet

Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Pago Fácil

Type Cash Regions South & Central America Market relevance High PayPal

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard

Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayU

Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 2 Market relevance High Rapipago

Type Cash Regions South & Central America Market relevance High Skrill

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet