Find out how people pay in Argentina

Argentina

General Information

Population 45.2m
Population 15 + 34.3m
Online Population 36.3m
Area 2,780,400 km²
Currency ARS
GDP 388.3bn USD
GDP per Capita 8,555 USD

Card-based payments
Cash-based payments
Bank transfer
Wallets
Other

[{"label":"Card-based payments","value":"56"},{"label":"Cash-based payments","value":"5"},{"label":"Bank transfer","value":"6"},{"label":"Wallets","value":"25"},{"label":"Other","value":"8"}]

Banked population

Argentina 80%
South & Central America 56%
World 67%

Credit card penetration

Argentina 24%
South & Central America 18%
World 19%

Internet penetration

Argentina 80%
South & Central America 70%
World 62%

Smartphone penetration

Argentina 75%
South & Central America 71%
World 70%

The phenomenal growth in Argentina e-commerce, up 76% in 2019 alone, is down in part to the growing number of people coming online. Between 2019 and 2025 the portion of the Argentine population online is expected to increase to 75%.

Despite falling mobile phone numbers, down 2.6% in 2020, m-commerce sales in Argentina are estimated to reach 13 billion USD by 2025, 5 billion more than desktop sales.

Argentina’s economy, predicts the OECD, is to grow by 6.1% in 2021 and 1.8% in 2022. However, despite this, Argentina will not have reached its pre-pandemic levels of economic activity.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)

2021 17.0

2022 24.2

2023 30.8

2024 37.2

2025 42.2

E-Commerce spending per capita ($US)

2021 371

2022 524

2023 661

2024 790

2025 889

Argentina

The E-Commerce Market

Top e-commerce segments 2019 | 2020

Electrical Goods: 7% | 18%

Food & Drink: 7% | 12%
Clothing & Footwear: 11% | 12%
Airlines & Hotels: 22% | 11%
Homeware & Furniture: 10% | 10%

Cross-border e-commerce

Cross-border proportion of total e-commerce – 19%
Value of cross-border e-commerce ($US billion) – 1.9
% of online shoppers who have shopped cross-border – 40%

Top 3 cross-border shopping origin markets

USA – 23%
China – 16%
Chile – 6%

E-commerce % of total retail

Argentina 10%
South & Central America 4.9%
World 20%

E-commerce completed on a mobile device

Argentina 50%
South & Central America 47%
World 53%

The Credit Card Split

Visa
Mastercard
American Express
Local Schemes
Other

[{"label":"Visa","value":"43"},{"label":"Mastercard","value":"19"},{"label":"American Express","value":"3"},{"label":"Local Schemes","value":"34"},{"label":"Other","value":"1"}]

E-commerce market size ($US billion) 10.0bn USD
E-Commerce spending per capita ($US) 220 USD
E-commerce spending as % of GDP 3.1%

_{The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.}

Argentina

Local Payment Methods

BitPay

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet

Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Pago Fácil

Type Cash Regions South & Central America Market relevance High PayPal

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard

Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayU

Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 2 Market relevance High Rapipago

Type Cash Regions South & Central America Market relevance High Skrill

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet