All countries
Argentina
Here are the top takeaways you need to know about the Argentine e-commerce market:
- The Argentine e-commerce market is worth US$19 billion and will grow to a value of US$39 billion by 2027.
- According to the latest figures, Argentines buy almost a fifth of their online purchases, worth US$2.2 billion, from merchants based outside the country.
- Argentines buy almost a quarter of all e-commerce purchases using a mobile device, down from 50% during the pandemic.
- Online shoppers in Argentina use cards and cash in under 60% of transactions, with digital payments used in the remainder.
- The average Argentine online shopper spends US$329 a year with e-commerce merchants, rising to US$796 by 2027.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail
Payment Method Breakdown
- Card 54%
- Cash 4%
- Bank Transfer 10%
- E-Wallet 28%
- Other 4%
[{"label":"Card","value":"54"},{"label":"Cash","value":"4"},{"label":"Bank Transfer","value":"10"},{"label":"E-Wallet","value":"28"},{"label":"Other","value":"4"}]
Card Scheme Breakdown
- Visa 61%
- Mastercard 29%
- American Express 4%
- Local schemes 5%
- Other 1%
[{"label":"Visa","value":"61"},{"label":"Mastercard","value":"29"},{"label":"American Express","value":"4"},{"label":"Local schemes","value":"5"},{"label":"Other","value":"1"}]
Cross-Border E-Commerce
N/A
Online shoppers who have shopped cross-border
16
Cross-border proportion of total e-commerce
2.2 bn
$US
Value of cross-border e-commerce
Top cross-border shopping origin markets