04.08.2015 @ 16:47

LATAM Smartphone User Base Forecast to Expand Rapidly

ID-100301073By the end of the decade, the number of smartphone users in LATAM will have reached 245.6m.

New figures from eMarketer show that the number of smartphone users is growing rapidly throughout the region. This year there are 155.9 million users, so the increase by 2019 equates to a 22.2% year-over-year improvement.

The figures also show that although LATAM is made up of over 40 individual countries, the growth in smartphone use is being driven in just six territories. And these six account for almost 85% of smartphone use.

The countries are Argentina, Brazil, Chile, Colombia, Mexico and Peru. Interestingly, by 2019 their domination of the user base will stay roughly consistent, only dropping marginally to 83.1%.

eMarketer point out that its unsurprising that these six countries account for such a large proportion of smartphone users, especially since they make-up around 75% of the region’s population and 85% of GDP.

Of the six dominant countries, the two with the biggest populations – Brazil and Mexico – have the most smartphone users – with Columbia third. Brazil currently boasts 49.1 million users, Mexico 38.5 million and Colombia 16.7 million.

About allpago 

allpago international is the leading payment provider for the LATAM region. allpago provides the most relevant local payment methods through one API and one single platform. Allpago offers the best conversion rates ensuring state-of-the-art technology and legal advice necessary for a successful e-Commerce operation in Latin America.

allpago enables start-ups to Fortune 500 companies to offer the necessary local payment methods in the Latin American market, which account for around 80% of their revenues. Current clients include Art.com, Getty Images, Intel Security McAfee, Norton Symantec, Paylogic, Sumup, Teamviewer and many other leading payment and digital companies.

Reference: eMarketer

Photo: Image courtesy of adamr at FreeDigitalPhotos.net

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