Colombia is setting the pace as regards the acceptance of online payments and e-Commerce, within a region where total business to consumer sales is estimated to reach $88bn this year.
Many Colombian consumers now prefer to buy goods via the internet. As for what Colombians are buying most online, airline tickets and hotel reservations come top, with retail goods, service and coupons next. Paying by credit card was the most popular way to complete a purchase, followed by debit cards. Next came banks and then cash payments at authorised points.
What’s more, in 2014 the highest average purchase price was $179 which hits a peak on Wednesday’s, even though the highest sales are occurring on a Sunday. The cities which make the most amount of purchases are Bogotá, Medellin and Cali. Biggest internet days include Cyberlunes in May and Black Friday Hot Sales in April and November.
Also, in terms of the typical Colombian internet user profile, 50.2% are women and 49.8% are men. When it comes to retail shopping, the figures changes to 52% of men and 48% women. And when buying trips, it’s women at 51%.
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