Market Research

Portugal e-commerce market guide

The “Market Guide E-commerce in Portugal” outlines significant growth in Portugal’s e-commerce sector, contributing about 3% to the GDP. Despite a brief dip in revenues from $5.1 billion in 2021 to $4.5 billion in 2022 due to the end of lockdowns, the market is expected to grow at a 10% CAGR through 2026. Growth is driven by higher incomes, government investments in digital infrastructure, and consumer shifts towards online shopping for its convenience. Mobile and social commerce have notably increased. E-wallets, particularly MB Way, are the preferred payment methods. The report highlights the potential of Portugal’s e-commerce market for merchants, emphasizing the importance of understanding local consumer preferences.

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