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November 12, 2018
E-commerce opportunities: UK & Germany

In Summer 2018, PPRO surveyed 2,000 online shoppers in the UK and Germany. We wanted to know how they shopped, what they liked to buy, what barriers stopped them from shopping online, and what might induce them to shop more. What we found, often surprised us. It revealed opportunities to serve demographics with needs currently unmet by the market. This paper contains some of the most interesting insights from the data.

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