The unparalleled global growth of the internet has made the world a much smaller place for merchants and consumers alike. International e-commerce, with the cross-border movement of money, is one of the most pressing challenges facing online retailers, but also one of the biggest opportunities. This e-book from The PPRO Group offers practical guidelines for online merchants on establishing their international market presence – from drafting business strategy to preparation and planning and finally the operational commissioning of an international online shop. It deals with all the important questions that retailers have to consider.
We hope you enjoy reading this e-book and wish you every success when internationalising your online shop!