All countries
Vietnam
Here are the top takeaways you need to know about the Vietnamese e-commerce market:
- Vietnamese buy US$13 billion worth of goods and services online every year, rising to US$24 billion by 2027.
- Online shoppers in Vietnam buy around US$5 billion worth of online purchases from online merchants in other countries.
- Online shoppers in Vietnam use alternative and digital payment methods in more than 70% of all online transactions.
- Some of the most popular digital payment methods in Vietnam include the mobile wallet MoMo, a range of bank-transfer apps, and cash on delivery.
- The Vietnamese buy 51% of all their online purchases using a mobile device, compared to 65% across the whole region.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail
Payment Method Breakdown
- Card 27%
- Cash 18%
- Bank Transfer 21%
- E-Wallet 31%
- Other 3%
[{"label":"Card","value":"27"},{"label":"Cash","value":"18"},{"label":"Bank Transfer","value":"21"},{"label":"E-Wallet","value":"31"},{"label":"Other","value":"3"}]
Popular Payment Methods in Vietnam
Card Scheme Breakdown
- Visa 7%
- Mastercard 6%
- American Express 0%
- Local schemes 87%
- Other 1%
[{"label":"Visa","value":"7"},{"label":"Mastercard","value":"6"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"87"},{"label":"Other","value":"1"}]
Cross-Border E-Commerce
N/A
Online shoppers who have shopped cross-border
N/A
Cross-border proportion of total e-commerce
N/A
$US
Value of cross-border e-commerce
Top cross-border shopping origin markets