All countries

Payment methods in Vietnam

Here are the top takeaways you need to know about the Vietnamese e-commerce market:

  • Vietnamese buy US$13 billion worth of goods and services online every year, rising to US$24 billion by 2027.
  • Online shoppers in Vietnam buy around US$5 billion worth of online purchases from online merchants in other countries.
  • Online shoppers in Vietnam use alternative and digital payment methods in more than 70% of all online transactions.
  • Some of the most popular digital payment methods in Vietnam include the mobile wallet MoMo, a range of bank-transfer apps, and cash on delivery.
  • The Vietnamese buy 51% of all their online purchases using a mobile device, compared to 65% across the whole region.
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail

Payment Method Breakdown

  • Card 27%
  • Cash 18%
  • Bank Transfer 21%
  • E-Wallet 31%
  • Other 3%
[{"label":"Card","value":"27"},{"label":"Cash","value":"18"},{"label":"Bank Transfer","value":"21"},{"label":"E-Wallet","value":"31"},{"label":"Other","value":"3"}]

Popular payment methods

MoMo Wallet Consumer countries:

Card Scheme Breakdown

  • Visa 7%
  • Mastercard 6%
  • American Express 0%
  • Local schemes 87%
  • Other 1%
[{"label":"Visa","value":"7"},{"label":"Mastercard","value":"6"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"87"},{"label":"Other","value":"1"}]

Cross-Border E-Commerce


Online shoppers who have shopped cross-border


Cross-border proportion of total e-commerce


Value of cross-border e-commerce

Top cross-border shopping origin markets