All countries
United Arab Emirates
Here are the top takeaways you need to know about the UAE e-commerce market:
- The average online shopper in the UAE spends US$1,189 a year, rising to US$1,505 by the year 2027.
- In 2023, the e-commerce market in the UAE was worth US$12 billion. By 2027, this will have increased to US$16 billion.
- In the UAE, shoppers complete more than 60% of all online purchases using a mobile device
such as a smartphone or tablet. - Almost 40% of the items UAE shoppers buy online come from merchants based overseas — a volume of commerce worth over US$4 billion a year.
- Online shoppers in the UAE use cash and digital payment methods, rather than cards, to pay for almost half of all e-commerce purchases.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail
Payment Method Breakdown
- Card 52%
- Cash 7%
- Bank Transfer 11%
- E-Wallet 24%
- Other 6%
[{"label":"Card","value":"52"},{"label":"Cash","value":"7"},{"label":"Bank Transfer","value":"11"},{"label":"E-Wallet","value":"24"},{"label":"Other","value":"6"}]
Card Scheme Breakdown
- Visa 56%
- Mastercard 39%
- American Express 4%
- Local schemes 0%
- Other 1%
[{"label":"Visa","value":"56"},{"label":"Mastercard","value":"39"},{"label":"American Express","value":"4"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"1"}]
Cross-Border E-Commerce
61
Online shoppers who have shopped cross-border
37
Cross-border proportion of total e-commerce
4.1 bn
$US
Value of cross-border e-commerce
Top cross-border shopping origin markets