Turkey

General Information

Population 85.0 m
Population 15 + 65.6 m
Online population 68.4 m
Area 783,562 km²
Currency TRY
GDP 796.0 bn $US
GDP per capita 9,359 $US

Card-based payments
Cash-based payments
Bank transfer
Wallets
Other

[{"label":"Card-based payments","value":"67"},{"label":"Cash-based payments","value":"7"},{"label":"Bank transfer","value":"12"},{"label":"Wallets","value":"6"},{"label":"Other","value":"8"}]

Banked population

Turkey 71%
Middle East & Africa 46%
World 67%

Credit card penetration

Turkey 43%
Middle East & Africa 8%
World 19%

Internet penetration

Turkey 80%
Middle East & Africa 47%
World 62%

Smartphone penetration

Turkey 79%
Middle East & Africa 43%
World 70%

From 2022 to 2027, the value of transactions made in Turkey using digital payments is expected to increase from 63 bn $US to 137 bn $US.

Between 2022 and 2028, the value of social commerce in Turkey will grow from 2.7 bn $US to 27 bn $US.

Six percent of all fast-moving consumer goods (FMCG) purchases in Turkey are now made online — and that’s expected to continue growing for the foreseeable future.

Between 2021 and 2022, almost four million Turks connected to the Internet for the first time, brining total Internet penetration to slightly over 80%.

Future e-commerce trends (2021-2026)

B2C e-commerce ($US billion)

2022 25.6

2023 31.1

2024 36.6

2025 42.2

2026 48.4

E-commerce spending per capita ($US)

2022 299

2023 359

2024 417

2025 477

2026 541

E-commerce spending as % of GDP

2022 4.4%

2023 4.6%

2024 4.7%

2025 4.7%

2026 4.7%

Turkey

The E-Commerce Market

Top e-commerce segments

Fashion: 42%
Electronics & Media: 21%
Toys, Hobby & DIY: 19%
Furniture & Appliances: 11%
Food & Personal Care: 7%

Cross-border e-commerce

% of online shoppers who have shopped cross-border – 15%

Top 3 cross-border shopping origin markets

Russia
Germany
China

B2C e-commerce growth 20->21

Turkey 67.0%

E-commerce % of total retail

Turkey 12%
Middle East & Africa 9%
World 20%

E-commerce completed on a mobile device

Turkey 46%
Middle East & Africa 47%
World 53%

The Credit Card Split

Visa
Mastercard
American Express
Local Schemes

[{"label":"Visa","value":"52"},{"label":"Mastercard","value":"44"},{"label":"American Express","value":"1"},{"label":"Local Schemes","value":"3"}]

E-commerce market size 18.3 bn $US
E-commerce spending per capita 216 $US
E-commerce spending as % of GDP 3.6%

_{The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.}

Turkey

Local Payment Methods

BitPay

Type Cryptocurrency Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Paysafecard

Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Paysera

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayU

Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 2 Market relevance High Skrill

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay SecurePay

Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High BKM Express

Type Wallet Regions Middle East & Africa Market relevance High DaoPay

Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay