Turkey

Turkey

General Information

  • Population 85.0 m
  • Population 15 + 65.6 m
  • Online Population 68.4 m
  • Area 783,562 km2
  • Currency TRY
  • GDP 796.0 bn USD
  • GDP per Capita 9,359 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"67"},{"label":"Cash-based payments","value":"7"},{"label":"Bank transfer","value":"12"},{"label":"Wallets","value":"6"},{"label":"Other","value":"8"}]
Banked population
  • Turkey 71%
  • Middle East & Africa 48%
  • World 67%
Credit card penetration
  • Turkey 43%
  • Middle East & Africa 12%
  • World 19%
Internet penetration
  • Turkey 80%
  • Middle East & Africa 45%
  • World 62%
Smartphone penetration
  • Turkey 79%
  • Middle East & Africa 65%
  • World 70%

From 2022 to 2027, the value of transactions made in Turkey using digital payments is expected to increase from US$63 billion to US$137 billion.

Between 2022 and 2028, the value of social commerce in Turkey will grow from US$2.7 billion to US$27 billion.

Six percent of all fast-moving consumer goods (FMCG) purchases in Turkey are now made online — and that’s expected to continue growing for the foreseeable future. 

Between 2021 and 2022, almost four million Turks connected to the Internet for the first time, brining total Internet penetration to slightly over 80%.

Future e-commerce trends (2021-2026)

E-Commerce market size forecast ($US billion)
2022 25.6
2023 31.1
2024 36.6
2025 42.2
2026 48.4
E-Commerce spending per capita ($US)
2022 299
2023 359
2024 417
2025 477
2026 541
E-Commerce spending as % of GDP
2022 4.4%
2023 4.6%
2024 4.7%
2025 4.7%
2026 4.7%

Turkey

The E-Commerce Market

Top e-commerce segments

  1. Fashion: 42%
  2. Electronics & Media: 21%
  3. Toys, Hobby & DIY: 19%
  4. Furniture & Appliances: 11%
  5. Food & Personal Care: 7%

Cross-border e-commerce

  1. % of online shoppers who have shopped cross-border – 15%

Top 3 cross-border shopping origin markets

  1. Russia
  2. Germany
  3. China
B2C E-commerce Growth 20->21
  • Turkey 67.0%
E-commerce % of total retail
  • Turkey 12%
  • Middle East & Africa 3.0%
  • World 20%
E-commerce completed on a mobile device
  • Turkey 61%
  • Middle East & Africa 53%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • American Express
  • Local Schemes
[{"label":"Visa","value":"52"},{"label":"Mastercard","value":"44"},{"label":"American Express","value":"1"},{"label":"Local Schemes","value":"3"}]
  • E-commerce market size 18.3 bn USD
  • E-Commerce spending per capita 216 USD
  • E-commerce spending as % of GDP 3.6%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Turkey

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayU Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 2 Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High BKM Express Type Wallet Regions Middle East & Africa Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Masterpass Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paycell Type Wallet Regions Middle East & Africa Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Troy Type Local payment card Regions Middle East & Africa Market relevance High WebMoney Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 1 Market relevance High AstroPay Type Prepaid voucher Regions Asia Pacific, Middle East & Africa, South & Central America + 1 Market relevance Medium CASHU Type Wallet Regions Middle East & Africa Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium BBVA Type Bank transfer Regions Middle East & Africa, North America, South & Central America + 1 Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Bonuspay Type Wallet Regions Middle East & Africa fastPay Type Wallet Regions Middle East & Africa G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium Garanti BBVA Mobile Type Wallet Regions Middle East & Africa GPay Type Wallet Regions Middle East & Africa iPara Type Wallet Regions Middle East & Africa İşbank Maximum Mobile Type Wallet Regions Middle East & Africa NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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