All countries
Turkey
Here are the top takeaways you need to know about the Turkish e-commerce market:
- The average Turkish online shopper spends US$312 a year with e-commerce merchants, rising to US$467 by 2027.
- More than 10% of all the items Turkish shoppers buy in any given year are bought from online merchants.
- Turks complete just under 50% of all their online purchases using mobile device such as a smartphone or a tablet.
- Cards are Turkey’s favourite online payment method, with a 65% market share. Bank transfer is the next most popular method, with 14%.
- The Turkish e-commerce market is worth US$23 billion — a figure that will rise to US$38 by as soon as 2027.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail
Payment Method Breakdown
- Card 65%
- Cash 6%
- Bank Transfer 14%
- E-Wallet 9%
- Other 6%
[{"label":"Card","value":"65"},{"label":"Cash","value":"6"},{"label":"Bank Transfer","value":"14"},{"label":"E-Wallet","value":"9"},{"label":"Other","value":"6"}]
Card Scheme Breakdown
- Visa 52%
- Mastercard 43%
- American Express 1%
- Local schemes 4%
- Other 0%
[{"label":"Visa","value":"52"},{"label":"Mastercard","value":"43"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"4"},{"label":"Other","value":"0"}]
Cross-Border E-Commerce
N/A
Online shoppers who have shopped cross-border
N/A
Cross-border proportion of total e-commerce
N/A
$US
Value of cross-border e-commerce
Top cross-border shopping origin markets