turkey country report
All countries

Payment methods in Turkey

Here are the top takeaways you need to know about the Turkish e-commerce market:

  • The average Turkish online shopper spends US$312 a year with e-commerce merchants, rising to US$467 by 2027.
  • More than 10% of all the items Turkish shoppers buy in any given year are bought from online merchants.
  • Turks complete just under 50% of all their online purchases using mobile device such as a smartphone or a tablet.
  • Cards are Turkey’s favourite online payment method, with a 65% market share. Bank transfer is the next most popular method, with 14%.
  • The Turkish e-commerce market is worth US$23 billion — a figure that will rise to US$38 by as soon as 2027.
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail

Payment Method Breakdown

  • Card 65%
  • Cash 6%
  • Bank Transfer 14%
  • E-Wallet 9%
  • Other 6%
[{"label":"Card","value":"65"},{"label":"Cash","value":"6"},{"label":"Bank Transfer","value":"14"},{"label":"E-Wallet","value":"9"},{"label":"Other","value":"6"}]

Card Scheme Breakdown

  • Visa 52%
  • Mastercard 43%
  • American Express 1%
  • Local schemes 4%
  • Other 0%
[{"label":"Visa","value":"52"},{"label":"Mastercard","value":"43"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"4"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce


Online shoppers who have shopped cross-border


Cross-border proportion of total e-commerce


Value of cross-border e-commerce

Top cross-border shopping origin markets