Thailand country report PPRO
All countries

Thailand

Here are the top takeaways you need to know about the Thai e-commerce market:

  • Thais buy 12% of all their retail purchases online, worth US$11 billion — set to rise to US$16 billion by 2027.
  • Online shoppers in Thailand use cards in just a fifth of all purchases, with digital and alternative forms of payment used in the rest.
  • Cash, used in 10% of online purchases, remains doggedly popular in Thailand. Other popular payment methods include TrueMoney and PayPal.
  • The average online shopper in Thailand spends US$178 a year with e-commerce merchants, rising to US$247 by 2027.
  • Thais complete two thirds of all online purchases using a mobile device, up from 60% as recently as 2020.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail

Payment Method Breakdown

  • Card 21%
  • Cash 10%
  • Bank Transfer 42%
  • E-Wallet 25%
  • Other 2%
[{"label":"Card","value":"21"},{"label":"Cash","value":"10"},{"label":"Bank Transfer","value":"42"},{"label":"E-Wallet","value":"25"},{"label":"Other","value":"2"}]

Popular Payment Methods in Thailand

TrueMoney Wallet Consumer countries:

Card Scheme Breakdown

  • Visa 63%
  • Mastercard 25%
  • American Express 1%
  • Local schemes 11%
  • Other 0%
[{"label":"Visa","value":"63"},{"label":"Mastercard","value":"25"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"11"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce

N/A

Online shoppers who have shopped cross-border

52

Cross-border proportion of total e-commerce

6 bn $US

Value of cross-border e-commerce

Top cross-border shopping origin markets