taiwan country report
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Payment methods in Taiwan

Here are the top takeaways you need to know about the Taiwanese e-commerce market:

  • The Taiwanese spend US$12 billion with online merchants each year, set to rise to US$20 billion by 2027.
  • Taiwan’s online shoppers complete almost two thirds of all online purchases using a mobile device such as a tablet or smartphone.
  • The average online shopper in Taiwan spends US$525 with e-commerce merchants, rising to US$888 by 2027.
  • Taiwanese online shoppers use digital payment methods in 44% of all online transactions and cards in just 47%.
  • Popular payment methods in Taiwan include JKOPAY, Apple Pay and Line Pay. The Taiwanese use bank transfers in almost a quarter of online purchases.
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail

Payment Method Breakdown

  • Card 47%
  • Cash 9%
  • Bank Transfer 13%
  • E-Wallet 22%
  • Other 9%
[{"label":"Card","value":"47"},{"label":"Cash","value":"9"},{"label":"Bank Transfer","value":"13"},{"label":"E-Wallet","value":"22"},{"label":"Other","value":"9"}]

Popular payment methods

JKOPay Wallet Consumer countries:

Card Scheme Breakdown

  • Visa 30%
  • Mastercard 8%
  • American Express 0%
  • Local schemes 58%
  • Other 4%
[{"label":"Visa","value":"30"},{"label":"Mastercard","value":"8"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"58"},{"label":"Other","value":"4"}]

Cross-Border E-Commerce


Online shoppers who have shopped cross-border


Cross-border proportion of total e-commerce


Value of cross-border e-commerce

Top cross-border shopping origin markets