All countries
Taiwan
Here are the top takeaways you need to know about the Taiwanese e-commerce market:
- The Taiwanese spend US$12 billion with online merchants each year, set to rise to US$20 billion by 2027.
- Taiwan’s online shoppers complete almost two thirds of all online purchases using a mobile device such as a tablet or smartphone.
- The average online shopper in Taiwan spends US$525 with e-commerce merchants, rising to US$888 by 2027.
- Taiwanese online shoppers use digital payment methods in 44% of all online transactions and cards in just 47%.
- Popular payment methods in Taiwan include JKOPAY, Apple Pay and Line Pay. The Taiwanese use bank transfers in almost a quarter of online purchases.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail
Payment Method Breakdown
- Card 47%
- Cash 9%
- Bank Transfer 13%
- E-Wallet 22%
- Other 9%
[{"label":"Card","value":"47"},{"label":"Cash","value":"9"},{"label":"Bank Transfer","value":"13"},{"label":"E-Wallet","value":"22"},{"label":"Other","value":"9"}]
Popular Payment Methods in Taiwan
Card Scheme Breakdown
- Visa 30%
- Mastercard 8%
- American Express 0%
- Local schemes 58%
- Other 4%
[{"label":"Visa","value":"30"},{"label":"Mastercard","value":"8"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"58"},{"label":"Other","value":"4"}]
Cross-Border E-Commerce
N/A
Online shoppers who have shopped cross-border
N/A
Cross-border proportion of total e-commerce
N/A
$US
Value of cross-border e-commerce
Top cross-border shopping origin markets