south africa country report
All countries

Payment methods in South Africa

Here are the top takeaways you need to know about the South African e-commerce market:

  • The average online shopper in South Africa spends US$166 a year with e-commerce merchants, rising to US$192 by 2027.
  • In 2023, the South African e-commerce market was worth US$8 billion. By 2027, it will be worth US$11 billion.
  • Between 2020 and 2022, the proportion of South Africans with a bank account rose from 69% to 76%.
  • In South Africa, online shoppers use digital payment methods in almost half of all transactions, with e-wallets and bank-transfer apps each having around 20% of the market.
  • South African online shoppers complete almost 50% of their online purchases using a mobile device such as a smartphone or tablet.
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail

Payment Method Breakdown

  • Card 43%
  • Cash 9%
  • Bank Transfer 22%
  • E-Wallet 20%
  • Other 6%
[{"label":"Card","value":"43"},{"label":"Cash","value":"9"},{"label":"Bank Transfer","value":"22"},{"label":"E-Wallet","value":"20"},{"label":"Other","value":"6"}]

Card Scheme Breakdown

  • Visa 52%
  • Mastercard 47%
  • American Express 1%
  • Local schemes 0%
  • Other 0%
[{"label":"Visa","value":"52"},{"label":"Mastercard","value":"47"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce


Online shoppers who have shopped cross-border


Cross-border proportion of total e-commerce


Value of cross-border e-commerce

Top cross-border shopping origin markets