All countries

Philippines

Here are the top takeaways you need to know about the Filippino e-commerce market:

The Filippino e-commerce market is worth US$20 billion and is set to grow to US$33 billion by 2027.
Over 60% of all e-commerce purchases in the Philippines are completed using a mobile device of some kind.
Filipinos use cards in just 30% of all online transactions, paying for the rest with a variety of digital payment methods.
Some of the most popular payment methods in the Philippines are Gcash, PayPal and a range of different bank-transfer apps.
Each year, Filipinos buy more than US$2 billion worth of goods and services from merchants based overseas.

Download all data

Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 30%
Cash 15%
Bank Transfer 16%
E-Wallet 33%
Other 6%

[{"label":"Card","value":"30"},{"label":"Cash","value":"15"},{"label":"Bank Transfer","value":"16"},{"label":"E-Wallet","value":"33"},{"label":"Other","value":"6"}]

Popular Payment Methods in Philippines

Dragonpay Bank transfer, Cash Consumer countries:

Card Scheme Breakdown

Visa 18%
Mastercard 20%
American Express 3%
Local schemes 58%
Other 1%

[{"label":"Visa","value":"18"},{"label":"Mastercard","value":"20"},{"label":"American Express","value":"3"},{"label":"Local schemes","value":"58"},{"label":"Other","value":"1"}]

Cross-Border E-Commerce

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

2.2 bn $US

Value of cross-border e-commerce

Download the report for all data

Top cross-border shopping origin markets