New Zealand

New Zealand

General Information

  • Population 4.9 m
  • Population 15 + 4.0 m
  • Online Population 4.5 m
  • Area 268,021 km2
  • Currency NZD
  • GDP 371.1 bn USD
  • GDP per Capita 75,738 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"50"},{"label":"Cash-based payments","value":"1"},{"label":"Bank transfer","value":"15"},{"label":"Wallets","value":"20"},{"label":"Other","value":"14"}]
Banked population
  • New Zealand 99%
  • Asia Pacific 71%
  • World 67%
Credit card penetration
  • New Zealand 62%
  • Asia Pacific 13%
  • World 19%
Internet penetration
  • New Zealand 91%
  • Asia Pacific 60%
  • World 62%
Smartphone penetration
  • New Zealand 90%
  • Asia Pacific 71%
  • World 70%

E-commerce continues to grow in New Zealand in 2022. The first quarter results of the year show a 31% increase on 2021 with USD1.4bn being spent in nearly 17 million transactions. However, although the second quarter saw a fall of 4%, they are still up on pre Pandemic figures by 52%.

Card payments, which fell during the Pandemic, are forecast to grow by CAGR 5% between 2022 and 2026 with a worth of USD67.1bn.

New Zealanders, at present, prefer to shop local, with 75% of shopping purchased from New Zealand e-commerce stores, up from 71% in 2022. Earlier in the year New Zealanders were doing some of their online food shopping in Australia, as even with shipping, it worked out cheaper than purchasing from a New Zealand supermarket.

Bank of Zealand has launched its new payment service for SME with a Bank of New Zealand bank account – BNZ Pay, free until January 2024. Since 2019 the use of cash has dropped by 26% the Reserve Bank of New Zealand reports. 

Future e-commerce trends (2021-2026)

E-Commerce market size forecast ($US billion)
2022 7.3
2023 8.2
2024 9.0
2025 9.8
2026 10.6
E-Commerce spending per capita ($US)
2022 1420
2023 1564
2024 1701
2025 1833
2026 1956
E-Commerce spending as % of GDP
2022 2.8
2023 3.0
2024 3.1
2025 3.3
2026 3.4

New Zealand

The E-Commerce Market

Top e-commerce segments

  1. Food & Personal Care: 25%
  2. Toys, Hobby & DIY: 23%
  3. Fashion: 23%
  4. Electronics & Media: 16%
  5. Furniture & Appliances: 14%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 27%
  2. Value of cross-border e-commerce – 1.6 bn USD
  3. Online shoppers who have shopped cross-border – 52%

Top 3 cross-border shopping origin markets

Australia: 40%

  1. China: 27%
  2. US: 14%
B2C E-commerce Growth 20->21
  • New Zealand 22.8%
E-commerce % of total retail
  • New Zealand 12%
  • Asia Pacific 23.8%
  • World 20%
E-commerce completed on a mobile device
  • New Zealand 51%
  • Asia Pacific 59%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • American Express
  • Other
[{"label":"Visa","value":"71"},{"label":"Mastercard","value":"21"},{"label":"American Express","value":"6"},{"label":"Other","value":"2"}]
  • E-commerce market size 6.5 bn USD
  • E-Commerce spending per capita 1,268 USD
  • E-commerce spending as % of GDP 2.7%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

New Zealand

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High POLi Payments Type Bank transfer Regions Asia Pacific Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High 123 Type Bank transfer, Cash Regions Asia Pacific Market relevance High Afterpay Type Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Masterpass Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium Zip Type Instalments Regions Asia Pacific, Western & Central Europe Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Online EFTPOS Type Bank transfer Regions Asia Pacific Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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