All countries

New Zealand

Here are the top takeaways you need to know about the New Zealand e-commerce market:

Shoppers in New Zealand buy 10% of all their retail purchases, worth US7 billion, from e-commerce merchants.
Between 2020 and 2022, the proportion of online transactions New Zealanders completed on a mobile device rose from 39% to 58%.
Each year, New Zealanders spend around US$2 billion with online merchants based overseas, accounting for around 33% of all online purchases.
Popular online shopping destinations for New Zealanders include Australia (41% of overseas transactions), China (27%) and the USA (11%).
New Zealanders use digital payment methods in almost half of all online transactions. Popular payment methods include Apple Pay, Google Pay and Afterpay.

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Population

Online Population

B2C E-commerce

Banked Population

Credit Card Population

E-commerce of Total Retail

Payment Method Breakdown

Card 51%
Cash 1%
Bank Transfer 14%
E-Wallet 22%
Other 12%

[{"label":"Card","value":"51"},{"label":"Cash","value":"1"},{"label":"Bank Transfer","value":"14"},{"label":"E-Wallet","value":"22"},{"label":"Other","value":"12"}]

Popular Payment Methods in New Zealand

Afterpay Instalments Consumer countries:

Card Scheme Breakdown

Visa 71%
Mastercard 21%
American Express 6%
Local schemes 0%
Other 2%

[{"label":"Visa","value":"71"},{"label":"Mastercard","value":"21"},{"label":"American Express","value":"6"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"2"}]

Cross-Border E-Commerce

N/A

Online shoppers who have shopped cross-border

Cross-border proportion of total e-commerce

2 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets