New Zealand

New Zealand

General Information

  • Population 5.0m
  • Population 15 + 4.0m
  • Online Population 4.7m
  • Area 268,021 km2
  • Currency NZD
  • GDP 209.3bn USD
  • GDP per Capita 41,127 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"50"},{"label":"Cash-based payments","value":"2"},{"label":"Bank transfer","value":"15"},{"label":"Wallets","value":"20"},{"label":"Other","value":"13"}]
Banked population
  • New Zealand 99%
  • Asia Pacific 71%
  • World 67%
Credit card penetration
  • New Zealand 61%
  • Asia Pacific 13%
  • World 19%
Internet penetration
  • New Zealand 94%
  • Asia Pacific 60%
  • World 62%
Smartphone penetration
  • New Zealand 83%
  • Asia Pacific 71%
  • World 70%

In 2020 more than 2.17 m people shopped online, and 305, 000 for the first time. The age group that saw the biggest growth was the over 60s, with a 30% rise in spending.

10% of New Zealand shoppers are referred to as Super Shoppers – they make on average 50 purchases a year, and make up 42% of all online retail transactions. In 2020 the number of Super Shoppers rose to 28% with an average annual online spend of 8,946 NZD.

Buy now, pay later methods have been expanding for the past few years. In 2019 it grew by 105% and in 2020 continued to grow by a further 57%. Not only are more people using the payment method more, they are also spending more – up 10%.

New Zealand’s economy dropped by 3% in 2020 but is forecast to grow by 1.8% in 2021 and 3.2% in 2022 according to the IMF. Inflation rose slightly in 2020 by 1.7% and is expected to rise by 1.8% in 2021 and 1.6% in 2022.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 6.2
2022 6.8
2023 7.4
2024 8.0
2025 8.5
E-Commerce spending per capita ($US)
2021 1195
2022 1299
2023 1393
2024 1477
2025 1556
E-Commerce spending as % of GDP
2021 2.8
2022 3.0
2023 3.1
2024 3.2
2025 3.3

New Zealand

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Airlines & Hotels: 46% | 28%
  2. Health & Beauty: 11% | 15%
  3. Food & Drink: 10% | 14%
  4. Toys, DIY, & Hobbies: 10% | 13%
  5. Media & Entertainment: 9% | 12%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 34%
  2. Value of cross-border e-commerce ($US billion) – 1.9
  3. % of online shoppers who have shopped cross-border – 47%

Top 3 cross-border shopping origin markets

  1. China: 36%
  2. Australia: 23%
  3. USA: 18%
E-commerce % of total retail
  • New Zealand 8%
  • Asia Pacific 23.8%
  • World 20%
E-commerce completed on a mobile device
  • New Zealand 39%
  • Asia Pacific 59%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • American Express
  • Local Schemes
  • Other
[{"label":"Visa","value":"36"},{"label":"Mastercard","value":"15"},{"label":"American Express","value":"3"},{"label":"Local Schemes","value":"44"},{"label":"Other","value":"2"}]
  • E-commerce market size ($US billion) 5.6bn USD
  • E-Commerce spending per capita ($US) 1,091 USD
  • E-commerce spending as % of GDP 2.6%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

New Zealand

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High POLi Payments Type Bank transfer Regions Asia Pacific Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High 123 Type Bank transfer, Cash Regions Asia Pacific Market relevance High Afterpay Type Instalments Regions Asia Pacific, North America, Western & Central Europe Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Masterpass Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium Zip Type Instalments Regions Asia Pacific, Western & Central Europe Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Online EFTPOS Type Bank transfer Regions Asia Pacific Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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