Morocco

Morocco

General Information

  • Population 36.9m
  • Population 15 + 27.1m
  • Online Population 27.5m
  • Area 446,550 km2
  • Currency MAD
  • GDP 113.5bn USD
  • GDP per Capita 3,158 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"23"},{"label":"Cash-based payments","value":"74"},{"label":"Bank transfer","value":"1"},{"label":"Wallets","value":"2"},{"label":"Other","value":"0"}]
Banked population
  • Morocco 29%
  • Middle East & Africa 48%
  • World 67%
Internet penetration
  • Morocco 74%
  • Middle East & Africa 45%
  • World 62%
Smartphone penetration
  • Morocco 80%
  • Middle East & Africa 65%
  • World 70%

Moroccan e-commerce is expanding thanks to a growing internet penetration rate – Morocco has the second highest rate in Africa, as well as a government’s e-strategy which aims to increase financial inclusion.

Moroccans do a great deal of research on products they want to buy before purchasing. 62% spend time on the internet doing research, whilst 56% rely on customer reviews. 53% prefer to see the product in person before committing to spending money.

In December 2020 the Moroccan government announced an ambitious plan to upgrade the country’s road network allocating a billion $US to enlargen some of the country’s busiest highways. This will have a positive effect on the ability of logistics companies to deliver to consumers.

Morocco’s economy is set to grow by 4.5% in 2021 after it dropped by 7% in 2020, according to the IMF, and 3.9% in 2022. Meanwhile inflation continues to rise slowly from a low of 0.2% in 2019 to a projected high of 2% in 2025.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 0.9
2022 1.1
2023 1.3
2024 1.5
E-Commerce spending per capita ($US)
2021 23
2022 29
2023 34
2024 39
E-Commerce spending as % of GDP
2021 0.7
2022 0.8
2023 0.9
2024 1.0

Morocco

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Airlines & Hotels: 67% | 43%
  2. Media & Entertainment: 8% | 15%
  3. Electrical Goods: 9% | 13%
  4. Health & Beauty: 7% | 12%
  5. Homeware & Furniture: 5% | 8%
E-commerce % of total retail
  • Morocco 2%
  • Middle East & Africa 3.0%
  • World 20%
E-commerce completed on a mobile device
  • Morocco 62%
  • Middle East & Africa 53%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • Local Schemes
  • Other
[{"label":"Visa","value":"70"},{"label":"Mastercard","value":"14"},{"label":"Local Schemes","value":"15"},{"label":"Other","value":"1"}]
  • E-commerce market size ($US billion) 0.7bn USD
  • E-Commerce spending per capita ($US) 19 USD
  • E-commerce spending as % of GDP 0.6%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Morocco

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High CMI Type Local payment card Regions Middle East & Africa Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Orange Money Type Wallet Regions Eastern Europe & the CIS, Middle East & Africa + 1 Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Amanty Type Wallet Regions Middle East & Africa Market relevance Medium CASHU Type Wallet Regions Middle East & Africa Market relevance Medium JumiaPay Type Bank transfer Regions Middle East & Africa Market relevance Medium OneCard Type Wallet Regions Asia Pacific, Middle East & Africa Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium Binga Type Cash Regions Middle East & Africa Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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