Most popular payment methods in Morocco

Morocco

General Information

Population 37.3 m
Population 15 + 27.7 m
Online population 27.7 m
Area 446,550 km²
Currency MAD
GDP 126.0 bn $US
GDP per capita 3,375 $US

Card-based payments
Cash-based payments
Wallets

[{"label":"Card-based payments","value":"17"},{"label":"Cash-based payments","value":"66"},{"label":"Wallets","value":"16"}]

Banked population

Morocco 32%
Middle East & Africa 46%
World 67%

Internet penetration

Morocco 74%
Middle East & Africa 47%
World 62%

Smartphone penetration

Morocco 86%
Middle East & Africa 43%
World 70%

E-commerce in Morocco took off during the Pandemic and has continued to grow in 2021 with a 48% climb in the number of transactions and a 38% increase in their value.

Cards, both foreign and Moroccan, were used over 66 million times, both on and off-line, during the first half of 2022, with a total value of 2.63 bn $US. Of those used online 96% are locally issued cards.

Morocco’s economy is forecast to slow rapidly in 2022 to 1.9% from 7.9% in 2021 according to the World Bank because of severe droughts and the situation in Ukraine.

The most popular e-commerce store in Morocco is jumia.ma with 6.96 m visits in July 2022.

Future e-commerce trends (2021-2026)

B2C e-commerce ($US billion)

2022 4.7

2023 5.3

2024 5.9

2025 6.5

2026 6.7

E-commerce spending per capita ($US)

2022 127

2023 144

2024 159

2025 174

2026 176

E-commerce spending as % of GDP

2022 3.6%

2023 3.9%

2024 4.1%

2025 4.3%

2026 4.2%

Morocco

The E-Commerce Market

Top e-commerce segments

Electronics & Media: 32%
Fashion: 26%
Furniture & Appliances: 17%
Toys, Hobby & DIY: 14%
Food & Personal Care: 11%

Top cross-border shopping origin markets

France
Spain
Saudi Arabia

B2C e-commerce growth 20->21

Morocco 17.4%

E-commerce % of total retail

Morocco 2%
Middle East & Africa 9%
World 20%

E-commerce completed on a mobile device

Morocco 59%
Middle East & Africa 47%
World 53%

The Credit Card Split

Visa
Mastercard
Local Schemes

[{"label":"Visa","value":"60"},{"label":"Mastercard","value":"28"},{"label":"Local Schemes","value":"12"}]

E-commerce market size 4.0 bn $US
E-commerce spending per capita 110 $US
E-commerce spending as % of GDP 3.2%

_{The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.}

Morocco

Local Payment Methods

BitPay

Type Cryptocurrency Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet

Type Bank transfer, Prepaid voucher, Gift card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Skrill

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay SecurePay

Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High CMI