All countries
Morocco
Here are the top takeaways you need to know about the Moroccan e-commerce market:
- Moroccans pay for only 17% of all online purchases using cards. They pay for the remainder with cash or local digital payment methods.
- The Moroccan e-commerce market is worth US$2billion. By 2027, it will be worth US$3 billion.
- Moroccans complete exactly 60% of their online purchases using a mobile device such as a tablet or smartphone.
- The average Moroccan online shopper spends US$67 a year with e-commerce merchants, rising to US$87 by 2027.
- Between 2020 and 2022, the online population of Morocco grew by more than 2 million and the proportion of Moroccans with a bank account rose from 29% to 45%.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail
Payment Method Breakdown
- Card 17%
- Cash 58%
- Bank Transfer 3%
- E-Wallet 20%
- Other 2%
[{"label":"Card","value":"17"},{"label":"Cash","value":"58"},{"label":"Bank Transfer","value":"3"},{"label":"E-Wallet","value":"20"},{"label":"Other","value":"2"}]
Card Scheme Breakdown
- Visa 59%
- Mastercard 33%
- American Express 0%
- Local schemes 8%
- Other 0%
[{"label":"Visa","value":"59"},{"label":"Mastercard","value":"33"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"8"},{"label":"Other","value":"0"}]
Cross-Border E-Commerce
N/A
Online shoppers who have shopped cross-border
N/A
Cross-border proportion of total e-commerce
N/A
$US
Value of cross-border e-commerce
Top cross-border shopping origin markets