Morocco

Morocco

General Information

  • Population 37.3 m
  • Population 15 + 27.7 m
  • Online Population 27.7 m
  • Area 446,550 km2
  • Currency MAD
  • GDP 126.0 bn USD
  • GDP per Capita 3,375 USD
  • Card-based payments
  • Cash-based payments
  • Wallets
[{"label":"Card-based payments","value":"17"},{"label":"Cash-based payments","value":"66"},{"label":"Wallets","value":"16"}]
Banked population
  • Morocco 32%
  • Middle East & Africa 48%
  • World 67%
Internet penetration
  • Morocco 74%
  • Middle East & Africa 45%
  • World 62%
Smartphone penetration
  • Morocco 86%
  • Middle East & Africa 65%
  • World 70%

E-commerce in Morocco took off during the Pandemic and has continued to grow in 2021 with a 48% climb in the number of transactions and a 38% increase in their value.

Cards, both foreign and Moroccan, were used over 66 million times, both on and off-line, during the first half of 2022, with a total value of USD2.63bn. Of those used online 96% are locally issued cards.

Morocco’s economy is forecast to slow rapidly in 2022 to 1.9% from 7.9% in 2021 according to the World Bank because of severe droughts and the situation in Ukraine.

The most popular e-commerce store in Morocco is jumia.ma with 6.96m visits in July 2022.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2022 4.7
2023 5.3
2024 5.9
2025 6.5
2026 6.7
E-Commerce spending per capita ($US)
2022 127
2023 144
2024 159
2025 174
2026 176
E-Commerce spending as % of GDP
2022 3.6%
2023 3.9%
2024 4.1%
2025 4.3%
2026 4.2%

Morocco

The E-Commerce Market

Top e-commerce segments

  1. Electronics & Media: 32%
  2. Fashion: 26%
  3. Furniture & Appliances: 17%
  4. Toys, Hobby & DIY: 14%
  5. Food & Personal Care: 11%

Top Cross-Border Shopping Origin Markets

  1. France
  2. Spain
  3. Saudi Arabia
B2C E-commerce Growth 20->21
  • Morocco 17.4%
E-commerce % of total retail
  • Morocco 2%
  • Middle East & Africa 3.0%
  • World 20%
E-commerce completed on a mobile device
  • Morocco 59%
  • Middle East & Africa 53%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • Local Schemes
[{"label":"Visa","value":"60"},{"label":"Mastercard","value":"28"},{"label":"Local Schemes","value":"12"}]
  • E-commerce market size 4.0 bn USD
  • E-Commerce spending per capita 110 USD
  • E-commerce spending as % of GDP 3.2%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Morocco

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High CMI Type Local payment card Regions Middle East & Africa Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Orange Money Type Wallet Regions Eastern Europe & the CIS, Middle East & Africa + 1 Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Amanty Type Wallet Regions Middle East & Africa Market relevance Medium CASHU Type Wallet Regions Middle East & Africa Market relevance Medium JumiaPay Type Bank transfer Regions Middle East & Africa Market relevance Medium OneCard Type Wallet Regions Asia Pacific, Middle East & Africa Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium Binga Type Cash Regions Middle East & Africa Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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