Israel

Israel

General Information

  • Population 8.8 m
  • Population 15 + 6.3 m
  • Online Population 8.4 m
  • Area 22,145 km2
  • Currency ILS
  • GDP 467.5 bn USD
  • GDP per Capita 53,190 USD
  • Card-based payments
  • Wallets
  • Other
[{"label":"Card-based payments","value":"74"},{"label":"Wallets","value":"26"},{"label":"Other","value":"1"}]
Banked population
  • Israel 93%
  • Middle East & Africa 48%
  • World 67%
Credit card penetration
  • Israel 76%
  • Middle East & Africa 12%
  • World 19%
Internet penetration
  • Israel 95%
  • Middle East & Africa 45%
  • World 62%
Smartphone penetration
  • Israel 82%
  • Middle East & Africa 65%
  • World 70%

The Israeli social commerce sector is expected to grow by 53.5% to reach USD830.1m in 2022, and to grow by CAGR 46% from 2022 to 2028 to be worth USD7,632.1m.

Cainiao Network, the logistics section of Alibaba Group Holding, has opened its first automatic distribution centre and warehouse in Israel. Estimations from Cainiao are that it can improve the last mile delivery time by 25%, lowering the average delivery time from 12 days.

From the beginning of August 2022, if Israelis want to pay in cash there is a maximum amount they can transact in place. If it is with another person, they can spend up to USD1,760 with a business and USD4,400 with another individual.

The most popular Israeli e-commerce website in July 2022 was duellinksmeta.com with 9.78m.

Future e-commerce trends (2021-2026)

E-Commerce market size forecast ($US billion)
2022 12.6
2023 14.5
2024 16.3
2025 18.1
2026 19.9
E-Commerce spending per capita ($US)
2022 1321
2023 1495
2024 1657
2025 1820
2026 1971
E-Commerce spending as % of GDP
2022 2.4%
2023 2.6%
2024 2.8%
2025 3.0%
2026 3.1%

Israel

The E-Commerce Market

Top e-commerce segments

  1. Fashion: 29%
  2. Electronics & Media: 25%
  3. Toys, Hobby & DIY: 18%
  4. Food & Personal Care: 15%
  5. Furniture & Appliances: 12%

Cross-border e-commerce

  1. % of online shoppers who have shopped cross-border – 84%

Top 3 cross-border shopping origin markets

  1. US
  2. China
  3. Belgium
B2C E-commerce Growth 20->21
  • Israel 9.4%
E-commerce % of total retail
  • Israel 8%
  • Middle East & Africa 3.0%
  • World 20%
E-commerce completed on a mobile device
  • Israel 39%
  • Middle East & Africa 53%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • American Express
  • Local Schemes
  • Other
[{"label":"Visa","value":"37"},{"label":"Mastercard","value":"26"},{"label":"American Express","value":"6"},{"label":"Local Schemes","value":"16"},{"label":"Other","value":"15"}]
  • E-commerce market size 10.9 bn USD
  • E-Commerce spending per capita 1,160 USD
  • E-commerce spending as % of GDP 2.2%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Israel

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Masterpass Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High WebMoney Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 1 Market relevance High Isracard Type Local payment card Regions Middle East & Africa Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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