All countries
Hungary
Here are the top takeaways you need to know about the Hungarian e-commerce market:
- The Hungarian e-commerce market is worth US$2 billion a year today but its value will double by 2027.
- Shoppers in Hungary buy almost 10% of their online purchases, worth $200 million, from merchants in other countries.
- Hungarians pay for just 34% of all online transactions using cards. All the rest they buy using bank-transfer apps, e-wallets and other digital payment methods.
- In 2022, Hungarians paid for more than 40% of all online purchases using a mobile device, a slight increase on the previous year.
- The average Hungarian online shopper spends just under US$300 a year with e-commerce merchants, rising to over US$400 by 2027.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail
Payment Method Breakdown
- Card 34%
- Cash 7%
- Bank Transfer 22%
- E-Wallet 28%
- Other 9%
[{"label":"Card","value":"34"},{"label":"Cash","value":"7"},{"label":"Bank Transfer","value":"22"},{"label":"E-Wallet","value":"28"},{"label":"Other","value":"9"}]
Popular Payment Methods in Hungary
PayPal
Wallet
Consumer countries:
AfghanistanAlbaniaAlgeriaAngolaArgentinaArmeniaAustraliaAustriaAzerbaijanBahrainBangladeshBelarusBelgiumBelizeBeninBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCentral African RepublicChadChileChinaColombiaComorosCongo, Dem. Rep.Congo, Rep.Costa RicaCote d’IvoireCroatiaCubaCuracaoCyprusCzech RepublicDenmarkDjiboutiDominican RepublicEcuadorEgyptEl SalvadorEstoniaEthiopiaFinlandFranceGabonGeorgiaGermanyGhanaGreeceGuatemalaGuineaHaitiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKosovoKuwaitKyrgyz RepublicLao PDRLatviaLebanonLesothoLiberiaLiechtensteinLithuaniaLuxembourgMacauNorth MacedoniaMadagascarMalawiMalaysiaMaliMaltaMauritaniaMauritiusMexicoMoldovaMonacoMongoliaMontenegroMoroccoMyanmarNamibiaNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaSan MarinoSaudi ArabiaSenegalSerbiaSierra LeoneSingaporeSlovakiaSloveniaSomaliaSouth AfricaSouth KoreaSpainSri LankaSudanSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzaniaThailandTogoTrinidad and TobagoUzbekistanVenezuelaVietnamZambiaZimbabwe
,
SEPA Direct Debit
Bank transfer
Consumer countries:
AustriaBelgiumBulgariaCroatiaCyprusCzech RepublicDenmarkEstoniaFinlandFranceGermanyGreeceHungaryIcelandIrelandItalyLatviaLiechtensteinLithuaniaLuxembourgMaltaMonacoNetherlandsNorwayPolandPortugalRomaniaSan MarinoSlovakiaSloveniaSpainSwedenSwitzerlandUnited Kingdom
,
Card Scheme Breakdown
- Visa 20%
- Mastercard 80%
- American Express 0%
- Local schemes 0%
- Other 0%
[{"label":"Visa","value":"20"},{"label":"Mastercard","value":"80"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]
Cross-Border E-Commerce
61
Online shoppers who have shopped cross-border
8
Cross-border proportion of total e-commerce
0.2 bn
$US
Value of cross-border e-commerce
Top cross-border shopping origin markets