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Payment methods in Hungary

Here are the top takeaways you need to know about the Hungarian e-commerce market:

  • The Hungarian e-commerce market is worth US$2 billion a year today but its value will double by 2027.
  • Shoppers in Hungary buy almost 10% of their online purchases, worth $200 million, from merchants in other countries.
  • Hungarians pay for just 34% of all online transactions using cards. All the rest they buy using bank-transfer apps, e-wallets and other digital payment methods.
  • In 2022, Hungarians paid for more than 40% of all online purchases using a mobile device, a slight increase on the previous year.
  • The average Hungarian online shopper spends just under US$300 a year with e-commerce merchants, rising to over US$400 by 2027.
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail

Payment Method Breakdown

  • Card 34%
  • Cash 7%
  • Bank Transfer 22%
  • E-Wallet 28%
  • Other 9%
[{"label":"Card","value":"34"},{"label":"Cash","value":"7"},{"label":"Bank Transfer","value":"22"},{"label":"E-Wallet","value":"28"},{"label":"Other","value":"9"}]

Card Scheme Breakdown

  • Visa 20%
  • Mastercard 80%
  • American Express 0%
  • Local schemes 0%
  • Other 0%
[{"label":"Visa","value":"20"},{"label":"Mastercard","value":"80"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"0"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce


Online shoppers who have shopped cross-border


Cross-border proportion of total e-commerce

0.2 bn $US

Value of cross-border e-commerce

Top cross-border shopping origin markets