Egypt – preferred payment methods

Egypt

General Information

Population 104.3 m
Population 15 + 68.5 m
Online population 63.3 m
Area 1,010,408 km²
Currency EGP
GDP 396.3 bn $US
GDP per capita 3,801 $US

Card-based payments
Cash-based payments
Bank transfer
Wallets
Other

[{"label":"Card-based payments","value":"22"},{"label":"Cash-based payments","value":"57"},{"label":"Bank transfer","value":"7"},{"label":"Wallets","value":"14"},{"label":"Other","value":"1"}]

Banked population

Egypt 35%
Middle East & Africa 46%
World 67%

Credit card penetration

Egypt 4%
Middle East & Africa 8%
World 19%

Internet penetration

Egypt 61%
Middle East & Africa 47%
World 62%

Smartphone penetration

Egypt 42%
Middle East & Africa 43%
World 70%

FedEx has begun providing direct services in Egypt as the demand for international air freight grows. In addition, its local subsidiary Egypt Express will continue to provide logistics for local delivery services.

The Egyptian e-commerce site Souq.com that was bought by Amazon in 2017 finally closed its doors in September 2021 and relaunched itself as Amazon.eg.

A survey carried out by Mastercard found that 88% of Egyptians had used a contactless form of payment over the past year. 35% had used an e-wallet, 27% a digital money app, and 24% used a QR code.

The most popular Egyptian e-commerce site in July 2022 was playdrift.com with 9.52 m views.

Future e-commerce trends (2021-2026)

B2C e-commerce ($US billion)

2022 9.0

2023 10.8

2024 12.8

2025 15.0

2026 17.4

E-commerce spending per capita ($US)

2022 87

2023 102

2024 119

2025 137

2026 156

E-commerce spending as % of GDP

2022 2.1%

2023 2.2%

2024 2.4%

2025 2.6%

2026 2.7%

Egypt

The E-Commerce Market

Top e-commerce segments

Electronics & Media: 26%
Fashion: 21%
Food & Personal Care: 21%
Toys, Hobby & DIY: 19%
Furniture & Appliances: 12%

Cross-border e-commerce

Cross-border proportion of total e-commerce – 19%
Value of cross-border e-commerce – 1.4 bn $US

B2C e-commerce growth 20->21

Egypt 17.8%

E-commerce % of total retail

Egypt 3%
Middle East & Africa 9%
World 20%

E-commerce completed on a mobile device

Egypt 42%
Middle East & Africa 47%
World 53%

The Credit Card Split

Visa
Mastercard

[{"label":"Visa","value":"45"},{"label":"Mastercard","value":"55"}]

E-commerce market size 7.4 bn $US
E-commerce spending per capita 72 $US
E-commerce spending as % of GDP 1.9%

_{The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.}

Egypt

Local Payment Methods

BitPay

Type Cryptocurrency Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet

Type Bank transfer, Prepaid voucher, Gift card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysafecard

Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Paysera

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Skrill

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay SecurePay

Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay

Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay