Egypt

Egypt

General Information

  • Population 102.3m
  • Population 15 + 67.7m
  • Online Population 58.6m
  • Area 1,010,408 km2
  • Currency EGP
  • GDP 361.8bn USD
  • GDP per Capita 3,587 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"25"},{"label":"Cash-based payments","value":"60"},{"label":"Bank transfer","value":"8"},{"label":"Wallets","value":"6"},{"label":"Other","value":"1"}]
Banked population
  • Egypt 33%
  • Middle East & Africa 48%
  • World 67%
Credit card penetration
  • Egypt 3%
  • Middle East & Africa 12%
  • World 19%
Internet penetration
  • Egypt 57%
  • Middle East & Africa 45%
  • World 62%
Smartphone penetration
  • Egypt 38%
  • Middle East & Africa 65%
  • World 70%

The growing popularity of Fawry, a local Egyptian payment method, which in 2020 became Egypt’s first tech unicorn, has allowed the financially excluded to make online transactions more easily.

72% of Egyptian consumers are shopping more online and using more Facebook (83%) and Instagram (43%) compared to pre-pandemic times to find new sellers and more information about the products they are buying.

The pandemic changed the demographic who most regularly shopped online. Prior to the pandemic, most e-commerce consumers were young and tech literate, now more middle aged shoppers have made their way online.

Egypt’s economy is set to grow by 2.5% in 2021 according to the IMF, and 5.7% in 2022. Meanwhile inflation is set to drop from 5.7% in 2020 to 4.8% in 2021 but rise again to 7.2% in 2022.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 9.3
2022 12.6
2023 17.0
2024 22.5
E-Commerce spending per capita ($US)
2021 89
2022 119
2023 156
2024 203
E-Commerce spending as % of GDP
2021 2.2
2022 2.7
2023 3.3
2024 4.0

Egypt

The E-Commerce Market

Top e-commerce segments

  1. Airlines & Hotels
  2. Health & Beauty
  3. Clothing & Footwear
  4. Electrical Goods
  5. Homeware & Furniture

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 14%
  2. Value of cross-border e-commerce ($US billion) – 1.0
E-commerce % of total retail
  • Egypt 4%
  • Middle East & Africa 3.0%
  • World 20%
E-commerce completed on a mobile device
  • Egypt 40%
  • Middle East & Africa 53%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • Other
[{"label":"Visa","value":"47"},{"label":"Mastercard","value":"52"},{"label":"Other","value":"1"}]
  • E-commerce market size ($US billion) 7.0bn USD
  • E-Commerce spending per capita ($US) 69 USD
  • E-commerce spending as % of GDP 1.8%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Egypt

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High M-Pesa Type Wallet Regions Middle East & Africa Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Orange Money Type Wallet Regions Eastern Europe & the CIS, Middle East & Africa + 1 Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High CASHU Type Wallet Regions Middle East & Africa Market relevance Medium Fawry Type Wallet Regions Middle East & Africa Market relevance Medium JumiaPay Type Bank transfer Regions Middle East & Africa Market relevance Medium OneCard Type Wallet Regions Asia Pacific, Middle East & Africa Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium BeeCard Type Cash, Prepaid voucher Regions Middle East & Africa Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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