All countries
Egypt
Here are the top takeaways you need to know about the Egyptian e-commerce market:
- Today, Egypt’s e-commerce market is worth almost US$7 billion. By 2027, this will increase to just under US$12 billion.
- The most popular type of digital payment method in Egypt is the e-wallet, with a 15% market share.
- Egyptians use a card to pay for less than a third of all online purchases. The remainder they pay for with cash or using a range of digital payment methods.
- Every year, Egyptians complete more than 40% of their online transactions using a mobile device — and this number is rising all the time.
- The average Egyptian online shopper spends US$80 a year with e-commerce merchants, rising to US$103 by 2027.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail
Payment Method Breakdown
- Card 30%
- Cash 31%
- Bank Transfer 10%
- E-Wallet 15%
- Other 14%
[{"label":"Card","value":"30"},{"label":"Cash","value":"31"},{"label":"Bank Transfer","value":"10"},{"label":"E-Wallet","value":"15"},{"label":"Other","value":"14"}]
Card Scheme Breakdown
- Visa 32%
- Mastercard 38%
- American Express 0%
- Local schemes 29%
- Other 1%
[{"label":"Visa","value":"32"},{"label":"Mastercard","value":"38"},{"label":"American Express","value":"0"},{"label":"Local schemes","value":"29"},{"label":"Other","value":"1"}]
Cross-Border E-Commerce
N/A
Online shoppers who have shopped cross-border
30
Cross-border proportion of total e-commerce
1.8 bn
$US
Value of cross-border e-commerce
Top cross-border shopping origin markets