Egypt

Egypt

General Information

  • Population 104.3 m
  • Population 15 + 68.5 m
  • Online Population 63.3 m
  • Area 1,010,408 km2
  • Currency EGP
  • GDP 396.3 bn USD
  • GDP per Capita 3,801 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"22"},{"label":"Cash-based payments","value":"57"},{"label":"Bank transfer","value":"7"},{"label":"Wallets","value":"14"},{"label":"Other","value":"1"}]
Banked population
  • Egypt 35%
  • Middle East & Africa 48%
  • World 67%
Credit card penetration
  • Egypt 4%
  • Middle East & Africa 12%
  • World 19%
Internet penetration
  • Egypt 61%
  • Middle East & Africa 45%
  • World 62%
Smartphone penetration
  • Egypt 42%
  • Middle East & Africa 65%
  • World 70%

FedEx has begun providing direct services in Egypt as the demand for international air freight grows. In addition, its local subsidiary Egypt Express will continue to provide logistics for local delivery services.

A survey carried out by Mastercard found that 88% of Egyptians had used a contactless form of payment over the past year. 35% had used an e-wallet, 27% a digital money app, and 24% used a QR code.

The Egyptian e-commerce site Souq.com that was bought by Amazon in 2017 finally closed its doors in September 2021 and relaunched itself as Amazon.eg.

The most popular Egyptian e-commerce site in July 2022 was playdrift.com with 9.52m views.

Future e-commerce trends (2021-2026)

E-Commerce market size forecast ($US billion)
2022 9.0
2023 10.8
2024 12.8
2025 15.0
2026 17.4
E-Commerce spending per capita ($US)
2022 87
2023 102
2024 119
2025 137
2026 156
E-Commerce spending as % of GDP
2022 2.1%
2023 2.2%
2024 2.4%
2025 2.6%
2026 2.7%

Egypt

The E-Commerce Market

Top e-commerce segments

  1. Electronics & Media: 26%
  2. Fashion: 21%
  3. Food & Personal Care: 21%
  4. Toys, Hobby & DIY: 19%
  5. Furniture & Appliances: 12%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 19%
  2. Value of cross-border e-commerce – 1.4 bn USD
B2C E-commerce Growth 20->21
  • Egypt 17.8%
E-commerce % of total retail
  • Egypt 3%
  • Middle East & Africa 3.0%
  • World 20%
E-commerce completed on a mobile device
  • Egypt 42%
  • Middle East & Africa 53%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
[{"label":"Visa","value":"44"},{"label":"Mastercard","value":"55"}]
  • E-commerce market size 7.4 bn USD
  • E-Commerce spending per capita 72 USD
  • E-commerce spending as % of GDP 1.9%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Egypt

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High M-Pesa Type Wallet Regions Middle East & Africa Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Orange Money Type Wallet Regions Eastern Europe & the CIS, Middle East & Africa + 1 Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High CASHU Type Wallet Regions Middle East & Africa Market relevance Medium Fawry Type Wallet Regions Middle East & Africa Market relevance Medium JumiaPay Type Bank transfer Regions Middle East & Africa Market relevance Medium OneCard Type Wallet Regions Asia Pacific, Middle East & Africa Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium BeeCard Type Cash, Prepaid voucher Regions Middle East & Africa Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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