Czech Republic – preferred payment methods and the e-commerce market

Czech Republic

General Information

Population 10.7 m
Population 15 + 9.0 m
Online population 9.4 m
Area 78,871 km²
Currency CZK
GDP 276.9 bn $US
GDP per capita 25,807 $US

Card-based payments
Cash-based payments
Bank transfer
Wallets
Other

[{"label":"Card-based payments","value":"36"},{"label":"Cash-based payments","value":"29"},{"label":"Bank transfer","value":"22"},{"label":"Wallets","value":"10"},{"label":"Other","value":"3"}]

Banked population

Czech Republic 83%
Western & Central Europe 96%
World 67%

Credit card penetration

Czech Republic 27%
Western & Central Europe 47%
World 19%

Internet penetration

Czech Republic 88%
Western & Central Europe 92%
World 62%

Smartphone penetration

Czech Republic 75%
Western & Central Europe 81%
World 70%

The Czech Republic’s economy is slowing down under the twin burden of inflation and the Ukrainian situation, with GDP being marked down 0.1% to 2.0% for 2022 and 2.9% in 2023.

The e-commerce marketplace bazos.cz is the most popular online shopping site with Czechs, with 19.7 m visits in July 2022.

Inflation, like in the rest of Europe, rose in 2022, with July seeing an eye-watering 17.5% but analysts believe this will slow through 2022 to 6.3 in 2023.

The Czech Association for E-commerce forecasts that e-commerce will make up 25% of Czech retail by 2030, up from 1.6% in 2005.

Future e-commerce trends (2021-2026)

B2C e-commerce ($US billion)

2022 14.6

2023 16.2

2024 17.8

2025 19.4

2026 21.0

E-commerce spending per capita ($US)

2022 1359

2023 1505

2024 1650

2025 1803

2026 1950

E-commerce spending as % of GDP

2022 4.9%

2023 5.1%

2024 5.3%

2025 5.5%

2026 5.7%

Czech Republic

The E-Commerce Market

Top e-commerce segments

Electronics & Media: 29%
Fashion: 27%
Toys, Hobby & DIY: 24%
Furniture & Appliances: 11%
Food & Personal Care: 9%

Cross-border e-commerce

Cross-border proportion of total e-commerce – 2%
Value of cross-border e-commerce – 0.3 bn $US
Online shoppers who have shopped cross-border – 23%

B2C e-commerce growth 20->21

Czech Republic 13.1%

E-commerce % of total retail

Czech Republic 14%
Western & Central Europe 17%
World 20%

E-commerce completed on a mobile device

Czech Republic 43%
Western & Central Europe 44%
World 53%

The Credit Card Split

Visa
Mastercard

[{"label":"Visa","value":"44"},{"label":"Mastercard","value":"56"}]

E-commerce market size 13.0 bn $US
E-commerce spending per capita 1,212 $US
E-commerce spending as % of GDP 4.7%

_{The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.}

Czech Republic

Local Payment Methods

BitPay

Type Cryptocurrency Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet

Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysafecard

Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Paysafecash

Type Cash Regions Eastern Europe & the CIS, North America + 1 Paysera

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayU

Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 2 Market relevance High SEPA Direct Debit

Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Skrill

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Trustly