Discover online payments and e-commerce in Czech Republic

Get all the information you need to break into Czech Republic’s e-commerce market

Czech Republic

General Information

  • Population 10.7 m
  • Population 15 + 9.0 m
  • Online Population 9.4 m
  • Area 78,871 km2
  • Currency CZK
  • GDP 276.9 bn USD
  • GDP per Capita 25,807 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"36"},{"label":"Cash-based payments","value":"29"},{"label":"Bank transfer","value":"22"},{"label":"Wallets","value":"10"},{"label":"Other","value":"3"}]
Banked population
  • Czech Republic 83%
  • Western & Central Europe 94%
  • World 67%
Credit card penetration
  • Czech Republic 27%
  • Western & Central Europe 46%
  • World 19%
Internet penetration
  • Czech Republic 88%
  • Western & Central Europe 91%
  • World 62%
Smartphone penetration
  • Czech Republic 75%
  • Western & Central Europe 75%
  • World 70%

The Czech Republic’s economy is slowing down under the twin burden of inflation and the Ukrainian situation, with GDP being marked down 0.1% to 2.0% for 2022 and 2.9% in 2023.

The e-commerce marketplace bazos.cz is the most popular online shopping site with Czechs, with 19.7 m visits in July 2022.

Inflation, like in the rest of Europe, rose in 2022, with July seeing an eye-watering 17.5% but analysts believe this will slow through 2022 to 6.3 in 2023.

The Czech Association for E-commerce forecasts that e-commerce will make up 25% of Czech retail by 2030, up from 1.6% in 2005. 

Future e-commerce trends (2021-2026)

E-Commerce market size forecast ($US billion)
2022 14.6
2023 16.2
2024 17.8
2025 19.4
2026 21.0
E-Commerce spending per capita ($US)
2022 1359
2023 1505
2024 1650
2025 1803
2026 1950
E-Commerce spending as % of GDP
2022 4.9%
2023 5.1%
2024 5.3%
2025 5.5%
2026 5.7%

Czech Republic

The E-Commerce Market

Top e-commerce segments

  1. Electronics & Media: 29%
  2. Fashion: 27%
  3. Toys, Hobby & DIY: 24%
  4. Furniture & Appliances: 11%
  5. Food & Personal Care: 9%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 2%
  2. Value of cross-border e-commerce – 0.3 bn USD
  3. Online shoppers who have shopped cross-border – 23%
B2C E-commerce Growth 20->21
  • Czech Republic 13.1%
E-commerce % of total retail
  • Czech Republic 14%
  • Western & Central Europe 17.6%
  • World 20%
E-commerce completed on a mobile device
  • Czech Republic 43%
  • Western & Central Europe 43%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
[{"label":"Visa","value":"44"},{"label":"Mastercard","value":"56"}]
  • E-commerce market size 13.0 bn USD
  • E-Commerce spending per capita 1,212 USD
  • E-commerce spending as % of GDP 4.7%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Czech Republic

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCash Type Cash Regions Eastern Europe & the CIS, North America + 1 Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayU Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 2 Market relevance High SEPA Direct Debit Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Trustly Type Bank transfer Regions Eastern Europe & the CIS, North America + 1 Market relevance High TrustPay Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Masterpass Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Credit Transfer Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High WebMoney Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 1 Market relevance High GoPay Type Wallet Regions Eastern Europe & the CIS, Western & Central Europe Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium SEPA Instant Credit Transfers (SCT Inst) Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance Medium SuperCASH Type Cash Regions Western & Central Europe Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Twisto Type Wallet Regions Eastern Europe & the CIS, Western & Central Europe Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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