New figures from a report just published by Linio revealed the eCommerce buying habits of women across six countries in Latin America: Argentina, Chile, Colombia, Ecuador, Mexico and Peru.
Ecuador and Argentina had the most women who bought technology products when compared to the other sectors surveyed: health and beauty, accessories, home, kids and baby products, and sports.
In Ecuador, 56% of women buy technology products, with health and beauty taking just a 26% share. Accessories came next with 7%, then home 5%, kids 3%, sports 2%, and finally books and movies at 1%.
Across in Argentina it pans out slightly differently, with 49% of women buying tech, but just 11% choosing health and beauty products. Then comes accessories at 6%, home 8%, kids 3%, sports 3%, and books and movies at 3%.
In Mexico and Peru, tech products still ruled supreme. In Mexico tech beat health and beauty by 26% compared to 22%, followed by accessories at 18%, home 17%, kids 11% and sports 6%. In Peru, tech still beat health and beauty with 24% against 14%, but then came accessories at 28%, home 16%, kids 13% and sports 5%.
The balance only changed with Colombia and Chile. In Colombia, technology at 22% was beaten by health and beauty at 30%, followed by accessories at 13%, home 19%, kids 10%, sports 5%, and books and movies at 1%. Women bought even less tech in Chile at just 10%, compared with 47% for health and beauty, and then accessories at 8%, home 16%, kids 6%, sports 5%, and books and movies at 8%
Age plays a large part in the breakdown of the figures, with most women digital buyers aged between 25 to 34, whilst those over 55 made by far the least online purchases.
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Photo: Nick Frost