YooMoney is a joint venture of Sberbank, the largest bank in Eastern Europe and the internet company Yandex, operator of Russia’s leading search engine. It aggregates popular Russian and CIS payment methods in an e-wallet (formerly known as Yandex.Money).

Users can fund their YooMoney wallets in a variety of ways, including via bank transfer, card, mobile phone balances, cash or QIWI. They can then pay bills, taxes and fines, top up mobile phones, make money transfers and shop online. A mobile app is also available.

Type Wallet
Company behind LPM Yandex / Sberbank
Market share details 50% (self reported); The service also reported around 46 m users at the end of 2018.
Market relevance High
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