Sofort (Klarna)
Sofort GmbH has been part of the Klarna Group since 2014. In August 2017, Klarna made major changes to their design and visually integrated the Sofortüberweisung payment method into the Klarna product range.
With Sofort, security-conscious consumers use their own online banking details, entered through the secure payment page of Sofort.
Once logged in, a one-time confirmation code is used by the consumer to authorise payment.
Why should you offer Sofort (Klarna)
- Consumers use their own online banking data and do not have to submit any personal information or card details to the merchant.
- Klarna reports that retailers typically see a 68% increase in average order value, and 44% of their customers would have abandoned carts if the payment method was not available.
- German card usage remains low at 11% due to security concerns, leading to the popularity of bank transfer payment options, accounting for 52% of all transactions (PPRO Almanac).
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