RuPay

RuPay is a local Indian payment card launched in 2012. By mid-2018, there were 500 m debit, credit and prepaid RuPay cards in market. 1,100 issuers and acquirers offer RuPay. Cards can be used for online purchases by entering the card details and a onetime code sent via SMS. RuPay cards are co-branded with Discover Financial Services for international acceptance.

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Type Local payment card
Company behind LPM National Payments Corporation of India
Market share details RuPay has strong government support and is widely accepted across most of the physical point-of-sale network in India.
Market relevance High
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