RuPay

RuPay is a local Indian payment card launched in 2012. By mid-2018, there were 500 m debit, credit and prepaid RuPay cards in market. 1,100 issuers and acquirers offer RuPay. Cards can be used for online purchases by entering the card details and a onetime code sent via SMS. RuPay cards are co-branded with Discover Financial Services for international acceptance.

E-commerce and payments insights by country
Discover how the world pays for things by exploring our e-commerce reports. We have one for almost every country on the planet.
Regional payment guides
Interested in e-commerce reports by region
Dive into our regional data. Each one contains a mix of e-commerce and shopping behaviour insights.

Got a question?
The friendly folks in our Sales Team will be happy to help, whether you’ve got a question about an e-commerce market or want to know more about what we can do for your business.