RuPay is a local Indian payment card launched in 2012. By mid-2018, there were 500 m debit, credit and prepaid RuPay cards in market. 1,100 issuers and acquirers offer RuPay. Cards can be used for online purchases by entering the card details and a onetime code sent via SMS. RuPay cards are co-branded with Discover Financial Services for international acceptance.

Discover 450+ payment services

Explore the payment methods
We currently don’t offer this payment method. Get in touch to see what other options we have. Get in touch
Type Local payment card
Company behind LPM National Payments Corporation of India
Market share details RuPay has strong government support and is widely accepted across most of the physical point-of-sale network in India.
Market relevance High

E-commerce and payments insights by country

Discover how the world pays for things by exploring our e-commerce reports. We have one for almost every country on the planet.

United Kingdom United States Germany
We have 100+ countries

Regional payment guides

Interested in e-commerce reports by region

Dive into our regional data. Each one contains a mix of e-commerce and shopping behaviour insights.


Got a question?

The friendly folks in our Sales Team will be happy to help, whether you’ve got a question about an e-commerce market or want to know more about what we can do for your business.