Rakuten Pay

Rakuten Pay is the card wallet of the Japanese technology brand, Rakuten. Customers can load Rakuten, Mastercard or Visa cards into their mobile wallet and can pay using Rakuten points, Rakuten Cash or stored funds both online and offline. Purchases and P2P money transfers are possible using barcode and QR code interfaces. Customers can also accumulate loyalty points directly in the app during payment.

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Type Wallet
Company behind LPM Rakuten
Market share details Rakuten Pay was launched in 2016. 1.2 m merchants accept Rakuten Pay, including convenience store chains Lawson and Family Mart.

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