The Pi Pay e-wallet is a leading Cambodian cashless payment application. Users simply download the app and create an account. They can then load cash onto their wallet either using bank transfer, mobile banking or by using cash at a participating retail outlet. Once they have funds in their e-wallet, they can shop at any participating online store.
According to the International Telecoms Union (ITU), there are more smartphones in Cambodia than there are people. If Cambodians are accessing the Internet, it’s almost certainly from a mobile device. Using a mobile-friendly e-wallet such as Pi Pay, on to which you can load funds by both bank transfer and cash, gives mobile users who don’t have bank accounts an easy way to pay online.
The benefits of supporting e-wallets in Cambodia
- Credit card penetration is just 1% and only 22% of Cambodians have a bank account.
- E-wallets that can be topped up in store give Cambodians a way to pay online.
- Cambodia’s e-commerce market is growing at a rate of 9% a year.
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