LINE Pay is a mobile payment service offered by the popular Japanese messaging service, LINE.

Once they have loaded credit or debit cards into their e-wallet, customers can pay by entering their LINE Pay passcode when shopping in the LINE STORE or at other participating online merchants.

Customers select the LINE Pay logo at checkout, choose the card they wish to use and enter their LINE Pay passcode to confirm the payment. Customers can also pay with a bar or QR code instore and send money to other LINE users.

Type Wallet
Company behind LPM LINE
Market share details Line claims it has 165 m monthly active users and 40 m registered Line Pay users across its four main markets: Japan, Taiwan, Thailand and Indonesia. Around 80 m of these active users are in Japan, of which about 32 m are registered Line Pay users.
Market relevance Medium
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