Established in 2012 as Turkey’s first online payment provider, the iPara e-wallet allows users to pay both online and, at participating retailers, in store. Alongside online and in-person payment facilities, it offers its customers a range of benefits including enhanced security, chargeback protection and even some escrow facilities. The platform also provides its users with payment schemes and discount campaigns. iPara is accepted in 12,000 stores in Turkey.
Other Turkish e-wallets include PaySera, BKM Express, Paycell and Razer Gold.
The benefits of support e-wallets in Turkey
- Over 30% of Turks do not have a bank account and 58% don’t have a credit card. Only with preferred online payment methods can you reach these shoppers (PPRO).
- Even today, Turkish shoppers pay for almost 10% of all their online purchases, worth approximate $2.1 billion, using e-wallets (PPRO).
- The Turkish government and financial sector aims to make the country cashless by 2023 (Finance Digest), making support for digital payments even more crucial than ever.
Find out today how PPRO can help you integrate e-wallets and other preferred local payment methods in Turkey, the Middle East and worldwide.
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