Easypaisa

Easypaisa is a mobile wallet launched in 2009 by Telenor Pakistan and Tameer Microfinance Bank.

The consumer connects their Easypaisa wallet to their bank account, or loads money on to it before using it for purchases online and offline, bill payment and money transfer.

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Type Wallet
Company behind LPM Telenor Pakistan / Tameer Microfinance Bank
Market share details Telenor Pakistan is 100% owned by the Telenor Group, an international telco active in 13 markets across Europe and Asia. With a subscriber base of over 44 m, Telenor Pakistan is the second largest mobile operator in Pakistan; 70,000 merchants across over the country.
Market relevance High
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