According to the Ecommerce Foundation, the value of goods sold online in Europe in 2017 is expected to reach €602 billion, an increase of 15% compared to the previous year. Analysts expect more and more Western Europeans to start looking online for bargains, rather than on the high street. E-commerce is forecasted to account for 11.4% of all sales in Western Europe by 2021, up from 8.8% today.
You can find these and more figures, as well as payment splits per country and a general introduction into how Western Europeans pay, in our new and updated report. Download now!