In all but two of the markets in this report, e-commerce growth is in double figures. Like their counterparts in most markets, Eastern and Central Europeans are buying online in increasing numbers — a trend driven
by increased convenience, particularly as logistics networks become more efficient and ubiquitous, and home delivery more readily available. The payment behaviour, however, is vastly different between the countries. Download our free Eastern Europe Regional Report now to understand the most important facets of making e-commerce business in this vast region.