Both consumers and businesses are increasingly buying online. The potential revenue for merchants offering their products and services on the Internet is immense. After all, using the web, they can do business all around the world. But German merchants unknowingly create obstacles for themselves: many of them concentrate exclusively on making the shopping experience easy for their German customers by offering them the payment procedures they want – and fail to consider that international customers often prefer different payment solutions.
Our latest research uncovers the payment methods favoured by German merchants and their attitudes towards international transactions, as well as their thoughts on future payment trends and the impact they will have on their business. In this paper, we highlight key findings from the research and offer insights into the reality and evolution of online payments as German merchants look to keep their customers happy, both at home and abroad.