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Payment methods in Switzerland

Here are the top takeaways you need to know about the Swiss e-commerce market:

  • Today, e-commerce purchases represent 14% of all retail sales in Switzerland, up from 9% in 2020.
  • The Swiss e-commerce market is worth US$14 billion in 2023. This will rise to US$22 billion by 2027.
  • The Swiss use cards to pay for just 35% of their online purchases. The remaining transactions they pay for with a range of digital payment methods.
  • The average online shopper in Switzerland spends US$1,657 with e-commerce merchants. By 2027, this will rise to US$2,458.
  • Almost 70% of Swiss shoppers have bought something from a merchant based in another country.
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Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail

Payment Method Breakdown

  • Card 35%
  • Cash 1%
  • Bank Transfer 44%
  • E-Wallet 18%
  • Other 2% 
[{"label":"Card","value":"35"},{"label":"Cash","value":"1"},{"label":"Bank Transfer","value":"44"},{"label":"E-Wallet","value":"18"},{"label":"Other","value":"2"}]

Popular payment methods

Paysafecard Prepaid voucher Consumer countries:
Sofort (Klarna) Bank transfer Consumer countries:
PostFinance: E-finance Bank transfer Consumer countries:
TWINT Wallet Consumer countries:

Card Scheme Breakdown

  • Visa 18%
  • Mastercard 63%
  • American Express 3%
  • Local schemes 16%
  • Other 0% 
[{"label":"Visa","value":"18"},{"label":"Mastercard","value":"63"},{"label":"American Express","value":"3"},{"label":"Local schemes","value":"16"},{"label":"Other","value":"0"}]

Cross-Border E-Commerce

68

Online shoppers who have shopped cross-border

12

Cross-border proportion of total e-commerce

1.5 bn $US

Value of cross-border e-commerce

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Top cross-border shopping origin markets