All countries
Payment methods in Italy
Here are the top takeaways you need to know about the Italy e-commerce market:
- Italians prefer digital payment methods. They use cards to pay for just 31% of their online purchases.
- Italians buy 10% of their retail purchases online. The country’s e-commerce market is worth US$56 billion, rising to US$82 billion by 2027.
- The average Italian spends US$1,007 a year with e-commerce merchants. By 2027, this will have risen to US$1,480.
- Almost a fifth of all the items Italians buy online come from merchants based outside Italy.
- Italians make 40% of all their online purchases using a mobile device.
Population
Online Population
B2C E-commerce
Banked Population
Credit Card Population
E-commerce of Total Retail
Payment Method Breakdown
- Card 31%
- Cash 4%
- Bank Transfer 13%
- E-Wallet 35%
- Other 17%
[{"label":"Card","value":"31"},{"label":"Cash","value":"4"},{"label":"Bank Transfer","value":"13"},{"label":"E-Wallet","value":"35"},{"label":"Other","value":"17"}]
Popular payment methods
SEPA Direct Debit
Bank transfer
Consumer countries:
AustriaBelgiumBulgariaCroatiaCyprusCzech RepublicDenmarkEstoniaFinlandFranceGermanyGreeceHungaryIcelandIrelandItalyLatviaLiechtensteinLithuaniaLuxembourgMaltaMonacoNetherlandsNorwayPolandPortugalRomaniaSan MarinoSlovakiaSloveniaSpainSwedenSwitzerlandUnited Kingdom
,
PayPal
Wallet
Consumer countries:
AfghanistanAlbaniaAlgeriaAngolaArgentinaArmeniaAustraliaAustriaAzerbaijanBahrainBangladeshBelarusBelgiumBelizeBeninBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCentral African RepublicChadChileChinaColombiaComorosCongo, Dem. Rep.Congo, Rep.Costa RicaCote d’IvoireCroatiaCubaCuracaoCyprusCzech RepublicDenmarkDjiboutiDominican RepublicEcuadorEgyptEl SalvadorEstoniaEthiopiaFinlandFranceGabonGeorgiaGermanyGhanaGreeceGuatemalaGuineaHaitiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKosovoKuwaitKyrgyz RepublicLao PDRLatviaLebanonLesothoLiberiaLiechtensteinLithuaniaLuxembourgMacauNorth MacedoniaMadagascarMalawiMalaysiaMaliMaltaMauritaniaMauritiusMexicoMoldovaMonacoMongoliaMontenegroMoroccoMyanmarNamibiaNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaSan MarinoSaudi ArabiaSenegalSerbiaSierra LeoneSingaporeSlovakiaSloveniaSomaliaSouth AfricaSouth KoreaSpainSri LankaSudanSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzaniaThailandTogoTrinidad and TobagoUzbekistanVenezuelaVietnamZambiaZimbabwe
,
Card Scheme Breakdown
- Visa 33%
- Mastercard 22%
- American Express 1%
- Local schemes 45%
- Other 0%
[{"label":"Visa","value":"33"},{"label":"Mastercard","value":"22"},{"label":"American Express","value":"1"},{"label":"Local schemes","value":"45"},{"label":"Other","value":"0"}]
Cross-Border E-Commerce
75
Online shoppers who have shopped cross-border
18
Cross-border proportion of total e-commerce
9.2 bn
$US
Value of cross-border e-commerce
Top cross-border shopping origin markets