Ukraine

Ukraine

General Information

  • Population 43.7m
  • Population 15 + 37.1m
  • Online Population 29.6m
  • Area 603,628 km2
  • Currency UAH
  • GDP 151.5bn USD
  • GDP per Capita 3,653 USD
  • Card-based payments
  • Bank transfer
  • Wallets
[{"label":"Card-based payments","value":"44"},{"label":"Bank transfer","value":"2"},{"label":"Wallets","value":"54"}]
Banked population
  • Ukraine 63%
  • Eastern Europe & The Commonwealth of Independent States 67%
  • World 67%
Credit card penetration
  • Ukraine 27%
  • Eastern Europe & The Commonwealth of Independent States 18%
  • World 19%
Internet penetration
  • Ukraine 68%
  • Eastern Europe & The Commonwealth of Independent States 78%
  • World 62%
Smartphone penetration
  • Ukraine 68%
  • Eastern Europe & The Commonwealth of Independent States 60%
  • World 70%

Ukrainians primarily buy online because of the price difference between e-commerce sites and brick and mortar stores.

In June 2021, Ukraine adopted a change in VAT practises for foreign companies providing digital content to Ukrainians. Foreign companies will have to pay a 20% tax on any services provided to locals.

IMF are forecasting an increase in GDP of 4% in 2021 and 3.4% in 2022 with inflation running between 7.9% and 6.8%.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 4.4
2022 5.3
2023 6.1
2024 6.9
E-Commerce spending per capita ($US)
2021 101
2022 121
2023 141
2024 159
E-Commerce spending as % of GDP
2021 3.0
2022 3.3
2023 3.5
2024 3.6

Ukraine

The E-Commerce Market

Top e-commerce segments 2019 | 2021

  1. Airlines & Hotels
  2. Health & Beauty
  3. Clothing & Footwear
  4. Electrical Goods
  5. Food & drink

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 14%
  2. Value of cross-border e-commerce ($US billion) – 0.5
  3. % of online shoppers who have shopped cross-border – 28%

Top 3 cross-border shopping origin markets

  1. Russia
  2. Germany
  3. Poland
E-commerce % of total retail
  • Ukraine 8%
  • Eastern Europe & The Commonwealth of Independent States 6.3%
  • World 20%
E-commerce completed on a mobile device
  • Ukraine 13%
  • Eastern Europe & The Commonwealth of Independent States 34%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • Other
[{"label":"Visa","value":"59"},{"label":"Mastercard","value":"33"},{"label":"Other","value":"8"}]
  • E-commerce market size ($US billion) 3.6bn USD
  • E-Commerce spending per capita ($US) 82 USD
  • E-commerce spending as % of GDP 2.7%

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