Lithuania

Lithuania

General Information

  • Population 2.7m
  • Population 15 + 2.7m
  • Online Population 2.2m
  • Area 65,300 km2
  • Currency EUR
  • GDP 55.7bn USD
  • GDP per Capita 19,917 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"24"},{"label":"Cash-based payments","value":"13"},{"label":"Bank transfer","value":"49"},{"label":"Wallets","value":"9"},{"label":"Other","value":"5"}]
Banked population
  • Lithuania 83%
  • Eastern Europe & The Commonwealth of Independent States 67%
  • World 67%
Credit card penetration
  • Lithuania 16%
  • Eastern Europe & The Commonwealth of Independent States 18%
  • World 19%
Internet penetration
  • Lithuania 82%
  • Eastern Europe & The Commonwealth of Independent States 78%
  • World 62%
Smartphone penetration
  • Lithuania 59%
  • Eastern Europe & The Commonwealth of Independent States 60%
  • World 70%

67% of Lithuanians will shop online if the price is better than in bricks and mortar stores, while 55% like the discounts offered by e-commerce sites and 54% appreciate home delivery.

The biggest online reseller in Lithuania is pigu.lt with a revenue of 59 million USD. Second is senukai.lt with 44 million USD and third is topocentras.lt with 28 million USD. Together, the 3 resellers make up 15% of online revenue in Lithuania.

The Lithuanian economy is expected to bounce back by 4% in both 2021 and 2022 according to the OECD.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 0.8
2022 0.9
2023 1.0
2024 1.0
E-Commerce spending per capita ($US)
2021 303
2022 329
2023 355
2024 381
E-Commerce spending as % of GDP
2021 1.3
2022 1.4
2023 1.4
2024 1.4

Lithuania

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Airlines & Hotels: 48% | 32%
  2. Toys, DIY, & Hobbies: 20% | 27%
  3. Electrical Goods: 14% | 18%
  4. Health & Beauty: 6% | 8%
  5. Homeware & Furniture: 5% | 8%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 25%
  2. Value of cross-border e-commerce ($US billion) – 0.2
  3. % of online shoppers who have shopped cross-border – NA

Top 3 cross-border shopping origin markets

  1. Russia
  2. Germany
  3. Poland
E-commerce % of total retail
  • Lithuania 7%
  • Eastern Europe & The Commonwealth of Independent States 6.3%
  • World 20%
E-commerce completed on a mobile device
  • Lithuania 61%
  • Eastern Europe & The Commonwealth of Independent States 34%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
[{"label":"Visa","value":"16"},{"label":"Mastercard","value":"84"}]
  • E-commerce market size ($US billion) 0.8 USD
  • E-Commerce spending per capita ($US) 276 USD
  • E-commerce spending as % of GDP 1.3%

Lithuania

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific + 5 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific + 5 Market relevance High PayPal Type Wallet Regions Asia Pacific + 5 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific + 5 Market relevance High PaysafeCash Type Cash Regions Eastern Europe & The Commonwealth of Independent States + 2 Paysera Wallet Type Wallet Regions Asia Pacific + 5 Market relevance High SEPA Direct Debit Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States + 1 Market relevance High Skrill Type Wallet Regions Asia Pacific + 5 Market relevance High Trustly Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States + 2 Market relevance High TrustPay Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States + 1 Allied Wallet Type Wallet Regions Asia Pacific + 5 Market relevance High Apple Pay Type Wallet Regions Asia Pacific + 5 Market relevance High Boku Type Carrier billing Regions Asia Pacific + 5 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific + 5 Market relevance High Google Pay Type Wallet Regions Asia Pacific + 5 Market relevance High Luminor Estonia Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States Market relevance High MAXIMA Type Cash Regions Eastern Europe & The Commonwealth of Independent States Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific + 5 Market relevance High MobilePay Type Wallet Regions Eastern Europe & The Commonwealth of Independent States + 1 Market relevance High Razer Gold Type Wallet Regions Asia Pacific + 5 Market relevance High SEPA Credit Transfer Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States + 1 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific + 5 Market relevance High WebMoney Type Wallet Regions Asia Pacific + 3 Market relevance High YooMoney Type Wallet Regions Asia Pacific + 2 Market relevance High Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific + 5 Market relevance Medium SEPA Instant Credit Transfers (SCT Inst) Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States + 1 Market relevance Medium Boloro Type Wallet Regions Asia Pacific + 5 G2A Pay Type Wallet Regions Asia Pacific + 5 i-Unija Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States Medicinos Bankas Lithuania Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States NETELLER Type Wallet Regions Asia Pacific + 5 PayPost Type Cash Regions Eastern Europe & The Commonwealth of Independent States Perlas Type Cash Regions Eastern Europe & The Commonwealth of Independent States Swedbank Type Bank transfer Regions Eastern Europe & The Commonwealth of Independent States Splitit Type Instalments Regions Asia Pacific + 5

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