Kazakhstan

Kazakhstan

General Information

  • Population 18.8m
  • Population 15 + 13.3m
  • Online Population 15.4m
  • Area 2,724,900 km2
  • Currency KZT
  • GDP 164.8bn USD
  • GDP per Capita 8,733 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"22"},{"label":"Cash-based payments","value":"50"},{"label":"Bank transfer","value":"22"},{"label":"Wallets","value":"1"},{"label":"Other","value":"5"}]
Banked population
  • Kazakhstan 59%
  • Eastern Europe & The Commonwealth of Independent States 67%
  • World 67%
Credit card penetration
  • Kazakhstan 20%
  • Eastern Europe & The Commonwealth of Independent States 18%
  • World 19%
Internet penetration
  • Kazakhstan 82%
  • Eastern Europe & The Commonwealth of Independent States 78%
  • World 62%
Smartphone penetration
  • Kazakhstan 70%
  • Eastern Europe & The Commonwealth of Independent States 60%
  • World 70%

The most popular reseller in Kazakhstan is Kaspi.kz the largest online marketplace in Kazakhstan. It is also the most popular payments operator in the country and was launched on the London Stock Exchange at the end of 2020.

Kazakh businesses were given the green light by Amazon on 20th May 2021 to begin selling on the e-commerce giant’s platform.

The World Bank forecasts growth of 3.2% in 2021 driven by a return to normality, a rise in oil prices and a successful vaccine campaign.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 2.2
2022 3.1
2023 4.0
2024 5.2
E-Commerce spending per capita ($US)
2021 117
2022 158
2023 207
2024 262
E-Commerce spending as % of GDP
2021 1.2
2022 1.5
2023 1.8
2024 2.2

Kazakhstan

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Airlines & Hotels
  2. Health & Beauty
  3. Electrical Goods
  4. Food & drink
  5. Homeware & Furniture

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – NA
  2. Value of cross-border e-commerce ($US billion) – NA
  3. % of online shoppers who have shopped cross-border – 52%

Top 3 cross-border shopping origin markets

  1. Russia
  2. China
  3. Germany
E-commerce % of total retail
  • Kazakhstan 8%
  • Eastern Europe & The Commonwealth of Independent States 6.3%
  • World 20%

The Credit Card Split

  • Visa
  • Mastercard
  • Other
[{"label":"Visa","value":"62"},{"label":"Mastercard","value":"31"},{"label":"Other","value":"7"}]
  • E-commerce market size ($US billion) 1.7bn USD
  • E-Commerce spending per capita ($US) 91 USD
  • E-commerce spending as % of GDP 1.1%

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