Ukraine

Ukraine

General Information

  • Population 43.7m
  • Population 15 + 37.1m
  • Online Population 29.6m
  • Area 603,628 km2
  • Currency UAH
  • GDP 151.5bn USD
  • GDP per Capita 3,653 USD
  • Card-based payments
  • Bank transfer
  • Wallets
[{"label":"Card-based payments","value":"44"},{"label":"Bank transfer","value":"2"},{"label":"Wallets","value":"54"}]
Banked population
  • Ukraine 63%
  • Eastern Europe & the CIS 67%
  • World 67%
Credit card penetration
  • Ukraine 27%
  • Eastern Europe & the CIS 18%
  • World 19%
Internet penetration
  • Ukraine 68%
  • Eastern Europe & the CIS 78%
  • World 62%
Smartphone penetration
  • Ukraine 68%
  • Eastern Europe & the CIS 60%
  • World 70%

Ukrainians primarily buy online because of the price difference between e-commerce sites and brick and mortar stores.

In June 2021, Ukraine adopted a change in VAT practises for foreign companies providing digital content to Ukrainians. Foreign companies will have to pay a 20% tax on any services provided to locals.

IMF are forecasting an increase in GDP of 4% in 2021 and 3.4% in 2022 with inflation running between 7.9% and 6.8%.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 4.4
2022 5.3
2023 6.1
2024 6.9
E-Commerce spending per capita ($US)
2021 101
2022 121
2023 141
2024 159
E-Commerce spending as % of GDP
2021 3.0
2022 3.3
2023 3.5
2024 3.6

Ukraine

The E-Commerce Market

Top e-commerce segments 2019 | 2021

  1. Airlines & Hotels
  2. Health & Beauty
  3. Clothing & Footwear
  4. Electrical Goods
  5. Food & drink

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 14%
  2. Value of cross-border e-commerce ($US billion) – 0.5
  3. % of online shoppers who have shopped cross-border – 28%

Top 3 cross-border shopping origin markets

  1. Russia
  2. Germany
  3. Poland
E-commerce % of total retail
  • Ukraine 8%
  • Eastern Europe & the CIS 6.3%
  • World 20%
E-commerce completed on a mobile device
  • Ukraine 13%
  • Eastern Europe & the CIS 34%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • Other
[{"label":"Visa","value":"59"},{"label":"Mastercard","value":"33"},{"label":"Other","value":"8"}]
  • E-commerce market size ($US billion) 3.6bn USD
  • E-Commerce spending per capita ($US) 82 USD
  • E-commerce spending as % of GDP 2.7%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Ukraine

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Masterpass Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High WebMoney Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 1 Market relevance High YooMoney Type Wallet Regions Asia Pacific, Eastern Europe & the CIS + 1 Market relevance High Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium Wallet One Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 2 Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Moneta.ru Type Wallet Regions Eastern Europe & the CIS NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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