Find out how people pay in Ukraine

Ukraine

General Information

Population 43.5 m
Population 15 + 36.5 m
Online population 30.9 m
Area 603,628 km²
Currency UAH
GDP 181.0 bn $US
GDP per capita 4,164 $US

Card-based payments
Cash-based payments
Bank transfer
Wallets
Other

[{"label":"Card-based payments","value":"25"},{"label":"Cash-based payments","value":"30"},{"label":"Bank transfer","value":"9"},{"label":"Wallets","value":"35"},{"label":"Other","value":"1"}]

Banked population

Ukraine 68%
Eastern Europe & the CIS 72%
World 67%

Credit card penetration

Ukraine 31%
Eastern Europe & the CIS 22%
World 19%

Internet penetration

Ukraine 71%
Eastern Europe & the CIS 76%
World 62%

Smartphone penetration

Ukraine 66%
Eastern Europe & the CIS 62%
World 70%

Ukrainian e-commerce was expanding in 2020 and 2021, however, it has been hit badly by the invasion by Russia – down by 87% in the month following the incursion with 73% reduction in the number of transactions.

The Polish and Ukrainian postal services have signed a memorandum of cooperation over the invasion of Ukraine. The Polish postal service, Poczta Polska has taken over the country’s international postal traffic.

Despite that, there has been one sector that has grown – the Arts and Entertainment section has expanded by 4% because of streaming services.

The most popular e-commerce website in Ukraine in July 2022 is olx.ua with 74.23 m visits.

Future e-commerce trends (2021-2026)

B2C e-commerce ($US billion)

2022 4.6

2023 5.0

2024 5.7

2025 6.8

2026 7.6

E-commerce spending per capita ($US)

2022 105

2023 113

2024 132

2025 158

2026 179

E-commerce spending as % of GDP

2022 2.2%

2023 2.2%

2024 2.3%

2025 2.5%

2026 2.6%

Ukraine

The E-Commerce Market

Top e-commerce segments

Electronics & Media: 27%
Fashion: 26%
Furniture & Appliances: 20%
Toys, Hobby & DIY: 15%
Food & Personal Care: 12%

Cross-border e-commerce

Cross-border proportion of total e-commerce – 12%
Value of cross-border e-commerce – 0.6 bn $US
Online shoppers who have shopped cross-border – 28%

Top 3 cross-border shopping origin markets

Russia
Germany
Poland

B2C e-commerce growth 20->21

Ukraine 27.0%

E-commerce % of total retail

Ukraine 11%
Eastern Europe & the CIS 12%
World 20%

E-commerce completed on a mobile device

Ukraine 43%
Eastern Europe & the CIS 39%
World 53%

The Credit Card Split

Visa
Mastercard
Local Schemes

[{"label":"Visa","value":"37"},{"label":"Mastercard","value":"62"},{"label":"Local Schemes","value":"1"}]

E-commerce market size ($US billion) 5.1 bn $US
E-commerce spending per capita ($US) 115 $US
E-commerce spending as % of GDP 2.8%

_{The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.}

Ukraine

Local Payment Methods

BitPay

Type Cryptocurrency Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Paysera

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Skrill

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay SecurePay

Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay

Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Masterpass

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo