Payments and e-commerce in the Ukraine

Discover how Ukrainians like to shop and pay online

Ukraine

General Information

  • Population 43.5 m
  • Population 15 + 36.5 m
  • Online population 30.9 m
  • Area 603,628 km2
  • Currency UAH
  • GDP 181.0 bn $US
  • GDP per capita 4,164 $US
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"25"},{"label":"Cash-based payments","value":"30"},{"label":"Bank transfer","value":"9"},{"label":"Wallets","value":"35"},{"label":"Other","value":"1"}]
Banked population
  • Ukraine 68%
  • Eastern Europe & the CIS 72%
  • World 67%
Credit card penetration
  • Ukraine 31%
  • Eastern Europe & the CIS 22%
  • World 19%
Internet penetration
  • Ukraine 71%
  • Eastern Europe & the CIS 76%
  • World 62%
Smartphone penetration
  • Ukraine 66%
  • Eastern Europe & the CIS 62%
  • World 70%

Ukrainian e-commerce was expanding in 2020 and 2021, however, it has been hit badly by the invasion by Russia – down by 87% in the month following the incursion with 73% reduction in the number of transactions.

The Polish and Ukrainian postal services have signed a memorandum of cooperation over the invasion of Ukraine. The Polish postal service, Poczta Polska has taken over the country’s international postal traffic.

Despite that, there has been one sector that has grown – the Arts and Entertainment section has expanded by 4% because of streaming services.

The most popular e-commerce website in Ukraine in July 2022 is olx.ua with 74.23 m visits.

Future e-commerce trends (2021-2026)

B2C e-commerce ($US billion)
2022 4.6
2023 5.0
2024 5.7
2025 6.8
2026 7.6
E-commerce spending per capita ($US)
2022 105
2023 113
2024 132
2025 158
2026 179
E-commerce spending as % of GDP
2022 2.2%
2023 2.2%
2024 2.3%
2025 2.5%
2026 2.6%

Ukraine

The E-Commerce Market

Top e-commerce segments

  1. Electronics & Media: 27%
  2. Fashion: 26%
  3. Furniture & Appliances: 20%
  4. Toys, Hobby & DIY: 15%
  5. Food & Personal Care: 12%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 12%
  2. Value of cross-border e-commerce – 0.6 bn $US
  3. Online shoppers who have shopped cross-border – 28%

Top 3 cross-border shopping origin markets

  1. Russia
  2. Germany
  3. Poland
B2C e-commerce growth 20->21
  • Ukraine 27.0%
E-commerce % of total retail
  • Ukraine 11%
  • Eastern Europe & the CIS 12%
  • World 20%
E-commerce completed on a mobile device
  • Ukraine 43%
  • Eastern Europe & the CIS 39%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • Local Schemes
[{"label":"Visa","value":"37"},{"label":"Mastercard","value":"62"},{"label":"Local Schemes","value":"1"}]
  • E-commerce market size ($US billion) 5.1 bn $US
  • E-commerce spending per capita ($US) 115 $US
  • E-commerce spending as % of GDP 2.8%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Ukraine

Local Payment Methods

BitPay Type Cryptocurrency Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Paysera Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay SecurePay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Masterpass Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High WebMoney Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 1 Market relevance High YooMoney Type Wallet Regions Asia Pacific, Eastern Europe & the CIS + 1 Market relevance High Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium Wallet One Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 2 Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium Moneta.ru Type Wallet Regions Eastern Europe & the CIS NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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