Payments and e-commerce in Turkmenistan

Discover how consumers in Turkmenistan like to shop and pay online

The most popular e-commerce categories in Turkmenistan are clothing and electronics [1]. The online market has been dominated by Chinese companies, at least so far [1]. But just 31% of the population has Internet access and only 23% has a smartphone. These places serious limitations on any e-commerce strategy. The key to successful market entry is to find promotions and strategies that will reach the relatively small number of connected users.

Under half of the country’s population has a bank account. Although the number of non-cash and digital transactions is rising, Turkmenistan is still dominated by cash [2]. Supporting alternative payment methods, particularly but not exclusively those based on cash, is important to any e-commerce strategy for the country.

  1. https://www.export.gov/apex/article2?id=Turkmenistan-ECommerce
  2. https://business.com.tm/post/6815/turkmenistan-sees-rise-in-noncash-transactions

Turkmenistan

General Information

  • Population 6.1 m
  • Population 15 + 4.3 m
  • Online Population 1.9 m
  • Area 491,210 km2
  • Currency TMT
  • GDP 51.1 bn $US
  • GDP per Capita 8,680 $US
Banked population
  • Turkmenistan 48%
  • Asia Pacific 76%
  • World 67%
Internet penetration
  • Turkmenistan 31%
  • Asia Pacific 61%
  • World 62%
Smartphone penetration
  • Turkmenistan 23%
  • Asia Pacific 62%
  • World 70%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Turkmenistan

Local Payment Methods

BitPay Type Cryptocurrency Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Paysera Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay SecurePay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High WebMoney Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 1 Market relevance High Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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