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Discover how consumers in Turkmenistan like to shop and pay online
The most popular e-commerce categories in Turkmenistan are clothing and electronics . The online market has been dominated by Chinese companies, at least so far . But just 31% of the population has Internet access and only 23% has a smartphone. These places serious limitations on any e-commerce strategy. The key to successful market entry is to find promotions and strategies that will reach the relatively small number of connected users.
Under half of the country’s population has a bank account. Although the number of non-cash and digital transactions is rising, Turkmenistan is still dominated by cash . Supporting alternative payment methods, particularly but not exclusively those based on cash, is important to any e-commerce strategy for the country.
The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.
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