Romania

Romania

General Information

  • Population 19.1 m
  • Population 15 + 16.2 m
  • Online Population 13.5 m
  • Area 238,397 km2
  • Currency RON
  • GDP 287.0 bn USD
  • GDP per Capita 15,004 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"26"},{"label":"Cash-based payments","value":"31"},{"label":"Bank transfer","value":"19"},{"label":"Wallets","value":"23"},{"label":"Other","value":"1"}]
Banked population
  • Romania 63%
  • Eastern Europe & the CIS 67%
  • World 67%
Credit card penetration
  • Romania 14%
  • Eastern Europe & the CIS 18%
  • World 19%
Internet penetration
  • Romania 71%
  • Eastern Europe & the CIS 78%
  • World 62%
Smartphone penetration
  • Romania 64%
  • Eastern Europe & the CIS 60%
  • World 70%

The value and number of card transactions increased by 60% in June 2021 compared to the same period in 2019. The number of transactions in June 2021 was up 61% to 327 million, and their value was RON41.4bn.

When asked why Romanians shop from abroad 85% said that the prices were better, 24% that the products weren’t available in Romania, and 15% trusted cross border stores more than Romanian.

Future e-commerce trends (2021-2026)

E-Commerce market size forecast ($US billion)
2022 13.1
2023 15.6
2024 18.3
2025 21.1
2026 24.1
E-Commerce spending per capita ($US)
2022 690
2023 829
2024 982
2025 1143
2026 1316
E-Commerce spending as % of GDP
2022 4.5%
2023 5.0%
22024 5.5%
2025 6.0%
2026 6.5%

Romania

The E-Commerce Market

Top e-commerce segments

  1. Fashion: 37%
  2. Electronics & Media: 27%
  3. Food & Personal Care: 14%
  4. Toys, Hobby & DIY: 12%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 9%
  2. Value of cross-border e-commerce – 1.0 bn USD
  3. Online shoppers who have shopped cross-border – 21%

Top 3 cross-border shopping origin markets

  1. Germany
  2. Italy
  3. Hungary
B2C E-commerce Growth 20->21
  • Romania 12.8%
E-commerce % of total retail
  • Romania 11%
  • Eastern Europe & the CIS 6.3%
  • World 20%
E-commerce completed on a mobile device
  • Romania 42%
  • Eastern Europe & the CIS 34%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
[{"label":"Visa","value":"58"},{"label":"Mastercard","value":"42"}]
  • E-commerce market size 10.8 bn USD
  • E-Commerce spending per capita 564 USD
  • Cross-border shoppers 4.0%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Romania

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCash Type Cash Regions Eastern Europe & the CIS, North America + 1 Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayU Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 2 Market relevance High SEPA Direct Debit Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Trustly Type Bank transfer Regions Eastern Europe & the CIS, North America + 1 Market relevance High TrustPay Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Masterpass Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Orange Money Type Wallet Regions Eastern Europe & the CIS, Middle East & Africa + 1 Market relevance High PayPoint Type Cash Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Credit Transfer Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High GoPay Type Wallet Regions Eastern Europe & the CIS, Western & Central Europe Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium SelfPay Type Cash Regions Eastern Europe & the CIS Market relevance Medium SEPA Instant Credit Transfers (SCT Inst) Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Twisto Type Wallet Regions Eastern Europe & the CIS, Western & Central Europe Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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