Romania

Romania

General Information

  • Population 19.2m
  • Population 15 + 16.2m
  • Online Population 15.5m
  • Area 238,397 km2
  • Currency RON
  • GDP 247.2bn USD
  • GDP per Capita 12,797 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"55"},{"label":"Cash-based payments","value":"9"},{"label":"Bank transfer","value":"10"},{"label":"Wallets","value":"25"},{"label":"Other","value":"1"}]
Banked population
  • Romania 58%
  • Eastern Europe & the CIS 67%
  • World 67%
Credit card penetration
  • Romania 12%
  • Eastern Europe & the CIS 18%
  • World 19%
Internet penetration
  • Romania 81%
  • Eastern Europe & the CIS 78%
  • World 62%
Smartphone penetration
  • Romania 60%
  • Eastern Europe & the CIS 60%
  • World 70%

New EU VAT rules on cross-border e-commerce (July 2021) mean that it will become more expensive to make small purchases from outside the EU. This will have an adverse effect on markets such as China, but open up new markets for smaller EU merchants.

The OECD believes the Romanian economy will quickly recover from the pandemic, with the GDP rising in 2021 by 6% and 4.6% in 2022. Import levels will increase faster than exports, and a return to pre-pandemic levels of unemployment is expected by 2022.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 10.2
2022 11.5
2023 12.7
E-Commerce spending per capita ($US)
2021 537
2022 612
2023 680
E-Commerce spending as % of GDP
2021 3.7
2022 4.0
2023 4.2

Romania

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Airlines & Hotels: NA | 18%
  2. Electrical Goods: NA | 16%
  3. Clothing & Footwear: NA | 14%
  4. Health & Beauty: NA | 12%
  5. Toys, DIY, & Hobbies: NA | 7%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 8%
  2. Value of cross-border e-commerce ($US billion) – 0.7
  3. % of online shoppers who have shopped cross-border – 17%

Top 3 cross-border shopping origin markets

  1. Germany
  2. Italy
  3. Hungary
E-commerce % of total retail
  • Romania 10%
  • Eastern Europe & the CIS 6.3%
  • World 20%
E-commerce completed on a mobile device
  • Romania 73%
  • Eastern Europe & the CIS 34%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
[{"label":"Visa","value":"55"},{"label":"Mastercard","value":"45"}]
  • E-commerce market size ($US billion) 8.9bn USD
  • E-Commerce spending per capita ($US) 462 USD
  • Cross-border shoppers 3.4%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Romania

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCash Type Cash Regions Eastern Europe & the CIS, North America + 1 Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayU Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 2 Market relevance High SEPA Direct Debit Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Trustly Type Bank transfer Regions Eastern Europe & the CIS, North America + 1 Market relevance High TrustPay Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Masterpass Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Orange Money Type Wallet Regions Eastern Europe & the CIS, Middle East & Africa + 1 Market relevance High PayPoint Type Cash Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Credit Transfer Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High GoPay Type Wallet Regions Eastern Europe & the CIS, Western & Central Europe Market relevance Medium Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium SelfPay Type Cash Regions Eastern Europe & the CIS Market relevance Medium SEPA Instant Credit Transfers (SCT Inst) Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Twisto Type Wallet Regions Eastern Europe & the CIS, Western & Central Europe Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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