Payments and e-commerce in Romania

Discover how Romanians like to shop and pay online

Romania

General Information

Population 19.1 m
Population 15 + 16.2 m
Online population 13.5 m
Area 238,397 km²
Currency RON
GDP 287.0 bn $US
GDP per capita 15,004 $US

Card-based payments
Cash-based payments
Bank transfer
Wallets
Other

[{"label":"Card-based payments","value":"26"},{"label":"Cash-based payments","value":"31"},{"label":"Bank transfer","value":"19"},{"label":"Wallets","value":"23"},{"label":"Other","value":"1"}]

Banked population

Romania 63%
Eastern Europe & the CIS 72%
World 67%

Credit card penetration

Romania 14%
Eastern Europe & the CIS 22%
World 19%

Internet penetration

Romania 71%
Eastern Europe & the CIS 76%
World 62%

Smartphone penetration

Romania 64%
Eastern Europe & the CIS 62%
World 70%

When asked why Romanians shop from abroad 85% said that the prices were better, 24% that the products weren’t available in Romania, and 15% trusted cross border stores more than Romanian.

The value and number of card transactions increased by 60% in June 2021 compared to the same period in 2019. The number of transactions in June 2021 was up 61% to 327 million, and their value was 8.1 bn $US.

Future e-commerce trends (2021-2026)

B2C e-commerce ($US billion)

2022 13.1

2023 15.6

2024 18.3

2025 21.1

2026 24.1

E-commerce spending per capita ($US)

2022 690

2023 829

2024 982

2025 1143

2026 1316

E-commerce spending as % of GDP

2022 4.5%

2023 5.0%

22024 5.5%

2025 6.0%

2026 6.5%

Romania

The E-Commerce Market

Top e-commerce segments

Fashion: 37%
Electronics & Media: 27%
Food & Personal Care: 14%
Toys, Hobby & DIY: 12%

Cross-border e-commerce

Cross-border proportion of total e-commerce – 9%
Value of cross-border e-commerce – 1.0 bn $US
Online shoppers who have shopped cross-border – 21%

Top 3 cross-border shopping origin markets

Germany
Italy
Hungary

B2C e-commerce growth 20->21

Romania 12.8%

E-commerce % of total retail

Romania 11%
Eastern Europe & the CIS 12%
World 20%

E-commerce completed on a mobile device

Romania 42%
Eastern Europe & the CIS 39%
World 53%

The Credit Card Split

Visa
Mastercard

[{"label":"Visa","value":"58"},{"label":"Mastercard","value":"42"}]

E-commerce market size 10.8 bn $US
E-commerce spending per capita 564 $US
Cross-border shoppers 4.0%

_{The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.}

Romania

Local Payment Methods

BitPay

Type Cryptocurrency Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet

Type Bank transfer, Prepaid voucher, Gift card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysafecard

Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Paysafecash

Type Cash Regions Eastern Europe & the CIS, North America + 1 Paysera

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayU

Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 2 Market relevance High SEPA Direct Debit

Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Skrill

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Trustly